Better-for-you juice brand Loom officially welcomed Alyssa Carson as its newest Loominary — the globally recognized aspiring astronaut, astrobiologist, and cultural trailblazer known as “Blueberry.” 

With more than 530K Instagram followers and worldwide influence across science, STEM education, and exploration, Carson now joins Loom’s rapidly expanding universe of innovators and culture-shapers.

Carson’s lifelong dream of becoming one of the first humans to set foot on Mars aligns seamlessly with Loom’s “Juice From the Future” identity. Through the partnership, Carson will participate in national campaigns, educational storytelling, youth-focused initiatives, and select Loom Live cultural integrations.

She also will help advance the brand’s mission to deliver cleaner, smarter, better-for-you hydration. Loom’s signature juice-meets-water blends offer bold flavor with low sugar, low calories, and real ingredients — hydration designed for modern consumers who want function withoutcompromise. 

“Having Alyssa Carson join Loom feels almost unreal,” says Bill Butrymowicz, founder and CEO of Loom. “This is someone who has spent her entire life preparing to go to Mars — a human being who dared to dream beyond the edge of possibility and then put in the work to chase it. To have her energy, her vision, and her unstoppable drive woven into Loom is nothing short of breathtaking. With Alyssa, we’re not just imagining the future — we’re building the impossible.”

Founded in 2024 and based in New Jersey, Loom is building a community that fuels ambition, imagination, and wellness every day. A next-generation beverage brand dedicated to creating healthier, more satisfying drink options, Loom blends the natural goodness of real juice with the refreshing qualities of water, according to the company, 

Loom has a quarter of the sugar and a quarter of the calories of regular juice. The 30-calorie, ready-to-drink juice has real fruit, no added sugar and is non-GMO, vegan and  gluten-free.

Loom is available in six flavors: Moon Punch, Dark Cherry, Aurora Orange, Midnight Mango, Beyond Apple and Cosmic Candy Grape. A 12-ounce bottle is available for a suggested retail price of $2.49-$2.74, while a 12-pack retails for $30. They can be found at more than 3,000 stores including ShopRite and Stew Leonard’s as well as on Amazon and the company’s website.