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In the juice category, a majority of subcategories experienced a drop in unit sales, consistent with many other dairy categories, according to data from Chicago-based research firm Circana (formerly IRI and NPD) for the 52 weeks ending March 26.
Sweetened with Reb M Stevia, functional juices contain vitamins C, D and zinc for immune support.
June 16, 2022
Clermont, Fla.-based Uncle Matt’s Organic unveiled two new offerings for kids: No Sugar Added Lemonade Juice Box and No Sugar Added Strawberry Lemonade Juice Box. The shelf-stable line contains zero added sugars, is sweetened with stevia and boosted with 150% of the daily value (DV) of vitamin C, it says.
For the second year in a row, Dairy Foods has good news to share about the retail juice category, a segment that had been experiencing a multi-year decline. According to data from Chicago-based market research firm IRI, two of the four juice categories actually posted impressive dollar and unit sales increases during the 52 weeks ending March 21, 2021.
The ready-to-drink (RTD) coffee and tea segment is decidedly no longer a niche market within the United States. The segment racked up retail sales of almost $7 billion during the 52 weeks ending Aug. 9, 2020, according to data from Chicago-based market research firm IRI.
Consumers are shunning sugar, and there's no shortage of beverage innovation reflecting this reality. So it's no wonder that the U.S. retail juice segment has had a tough time of it in recent years.