In the juice category, a majority of subcategories experienced a drop in unit sales, consistent with many other dairy categories, according to data from Chicago-based research firm Circana (formerly IRI and NPD) for the 52 weeks ending March 26. 

Minute Maid, a brand of Atlanta-based The Coca-Cola. Co., unveiled a new line of Aguas Frescas which are designed to make juice trendy again.

Clermont, Fla.-based Uncle Matt’s Organic unveiled two new offerings for kids: No Sugar Added Lemonade Juice Box and No Sugar Added Strawberry Lemonade Juice Box. The shelf-stable line contains zero added sugars, is sweetened with stevia and boosted with 150% of the daily value (DV) of vitamin C, it says.

Last year at this time, Dairy Foods had good news to share about the ready-to-drink juice/juice drink categories. 

Gatorade, a brand of PepsiCo Inc., Purchase, N.Y., introduced its first organic product to the brand’s sports drink portfolio: G Organic.

Jamba Inc., Emeryville, Calif., introduced its new line of organic, non-GMO, ready-to-drink cold-pressed juice blends.