Items Tagged with 'juice drinks'

Better-for-you juice brand Loom officially welcomed Alyssa Carson as its newest Loominary — the globally recognized aspiring astronaut, astrobiologist, and cultural trailblazer known as “Blueberry.”

Waltham, Mass.-based Welch's launched its biggest-ever campaign for Sparkling Juice, unveiling "Break Out the Fancy Juice." It also welcomed a new kid back to the brand's advertising for the first time in 25 years. 

Made with nearly 60% less sugar than leading fruit juice beverages, according to the company, these new products are available in four flavors.

Ocean Spray Cranberries Inc., the agricultural cooperative owned by roughly 700 farmer families, unveiled Ocean Spray Zero Sugar Juice Drink, the first beverage from Ocean Spray with bold flavor, 0g of sugar, and no artificial sweeteners, according to the Middleborough, Mass.-based company.

Tropicana launched a new line of blended juices: Tropicana Zero Sugar, a guilt-free juice within the Premium Tropicana Drinks assortment with zero sugar and no artificial sweetener ingredients, says the company which has been bottling sunshine since 1947. 

In the juice category, a majority of subcategories experienced a drop in unit sales, consistent with many other dairy categories, according to data from Chicago-based research firm Circana (formerly IRI and NPD) for the 52 weeks ending March 26. 

Minute Maid, a brand of Atlanta-based The Coca-Cola. Co., unveiled a new line of Aguas Frescas which are designed to make juice trendy again.

Clermont, Fla.-based Uncle Matt’s Organic unveiled two new offerings for kids: No Sugar Added Lemonade Juice Box and No Sugar Added Strawberry Lemonade Juice Box. The shelf-stable line contains zero added sugars, is sweetened with stevia and boosted with 150% of the daily value (DV) of vitamin C, it says.

Last year at this time, Dairy Foods had good news to share about the ready-to-drink juice/juice drink categories.