Episode 54 — A strong future for indulgent ice cream
Häagen-Dazs director of marketing joins “Let’s Talk Dairy” podcast.
Rachel Jaiven, director of marketing, Häagen-Dazs, joins Dairy Foods for episode 54 of the “Let’s Talk Dairy” podcast. Jaiven discusses ice cream trends and sustainability.
An accomplished marketing professional, Jaiven has more than 17 years of experience in the food and beverage consumer goods category. She is a senior marketing executive at Dreyer’s Grand Ice Cream (formerly a part of Nestlé), a fast-growth U.S. ice cream company, overseeing the Häagen-Dazs brand, offering a product portfolio that generates more than $1.4 billion of retail sales in the United States.
Jaiven has led the Häagen-Dazs brand since 2020, launching a successful repositioning of Häagen-Dazs, resulting in significant sales and market share growth, and brand equity improvement.
She holds a bachelor of arts in Psychology from Wellesley College and a masters of business administration from the UCLA Anderson School of Management. A Bay Area, Calif., native, Jaiven lives in Oakland, Calif., with her two kids who agree that “she has the best job in the world.”
During this podcast, Jaiven discusses the following:
- What the Häagen-Dazs Slow campaign is.
- The latest ice cream flavor trends she is seeing and if trends like pistachio and brown butter can last.
- The state of the overall ice cream market and if Jaiven is still seeing plenty of demand for consumers seeking indulgence, or does Häagen-Dazs have to balance that with the latest diet and health and wellness trends?
- Häagen-Dazs’ latest sustainability efforts.
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