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The "one armed bandit" brought some good news and some bad news to the ice cream and frozen novelty segment in the past year. The good news? Frozen novelties saw a pretty payout, with dollar sales rising 4.2% to $4,906.3 million during the 52 weeks ending Aug. 11, 2019, according to data from Chicago-based market research firm IRI.
Today's ice cream eaters want it all. In a crowded and competitive freezer aisle, some consumers look for brands that distinguish themselves with innovative new flavors. Some want fewer calories and cleaner labels.
Ice cream companies are focused on giving consumers what they want — better-for-you ice cream options, premium quality and clean ingredients. Convenience is also a driving factor.
There is a rising ice cream trend that may indicate where things are going for the ice cream category. With consumers' growing interest in healthier indulgence, ice cream companies are creating pints that showcase fewer calories, less sugar and in some cases, a higher protein content.