Items Tagged with 'brand awareness'

Lily, the heart of the brand, was reimagined through a custom, hand-drawn illustration that feels both nostalgic and fresh. Expressive, warm, and full of personality, Lily evolves from mascot to storyteller. Paired seamlessly with the newly customized typography in the Brown Cow logo, she invites consumers into a world where indulgence is simple, honest, and rooted in tradition.

Graeter's Ice Cream unveiled a historic evolution that includes refined packaging, a return to the company's signature maroon color palette, and a crown icon that honors both the Queen City of Cincinnati and Graeter’s “royalty” in the world of ice cream.

This refresh effort reflects Ellsworth's continued commitment to its cooperative roots, where it is owned by 180 family dairy farms, and its commitment to the communities it serves and its legacy of craftsmanship. Consumers will begin to notice the refreshed packaging and brand identity in stores and online in the coming weeks, the company said.

Rachel Jaiven, director of marketing, Häagen-Dazs, joins Dairy Foods for episode 54 of the “Let’s Talk Dairy” podcast. Jaiven discusses ice cream trends and sustainability.

The new UNC Dairy logo presents a contemporary yet accessible aesthetic, effectively communicating the cooperative's core values: the natural freshness of its locally made dairy products, its steadfast reliability, and its community-centric approach. 

This reimagined brand represents the harmonious fusion of artistry, scientific excellence, and a customer-centric approach to flavor creation, the company stated.