brand marketing | Dairy Foods

Items Tagged with 'brand marketing'

ARTICLES

Land O’ Lakes unveils new packaging for its consumer-facing products

Land O Lakes products no longer feature Native American woman on their packaging.

June 8, 2020

Arden Hills, Minn.-based Land O'Lakes Inc. unveiled new packaging for its consumer-facing Land O Lakes products that features the farmers who are the foundation of the cooperative's membership.

Case Study

How branding put Maple Hill at the top of the grass-fed dairy business

A change in visual messaging helped the company achieve greater success

Josh White

February 14, 2020

At a time when people are eating healthier and living greener, you'd think 100% organic grass-fed dairy would be an easy sell.

Cultured wars

Yogurt brands ride the nutrition wave

Yogurt is a bright star in the dairy firmament, and brands are seizing the opportunity. Chobani took to the air with television ads during the Oscar ceremonies. Muller Quaker Dairy expands distribution into the Midwest and Southeast.

April 15, 2013

Everybody loves yogurt: dairy farmers, dairy processors, industry vendors, retailers and consumers. Yogurt production in the United States rose 4.2% from 2011 to 2012, according to the U.S. Department of Agriculture.

Consumer demand for reduced or zero-sugar products continues to rise exponentially each year. We will look at this topic in-depth, with presentations from Hari Meletharayil, Vice President of Product Research at Dairy Management Inc., and Shelley Balanko, Senior Vice President at The Hartman Group.

This webinar will explore the journey of dairy food ingredients from ideation to market success. Learn from industry experts about current dairy trends, satisfying consumer demands, innovative product development, and challenges in creating line extensions.

Items Tagged with 'brand marketing'

ARTICLES

Land O’ Lakes unveils new packaging for its consumer-facing products

How branding put Maple Hill at the top of the grass-fed dairy business

Yogurt brands ride the nutrition wave

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