Items Tagged with 'brand marketing'

Lily, the heart of the brand, was reimagined through a custom, hand-drawn illustration that feels both nostalgic and fresh. Expressive, warm, and full of personality, Lily evolves from mascot to storyteller. Paired seamlessly with the newly customized typography in the Brown Cow logo, she invites consumers into a world where indulgence is simple, honest, and rooted in tradition.

This refresh effort reflects Ellsworth's continued commitment to its cooperative roots, where it is owned by 180 family dairy farms, and its commitment to the communities it serves and its legacy of craftsmanship. Consumers will begin to notice the refreshed packaging and brand identity in stores and online in the coming weeks, the company said.

Rachel Jaiven, director of marketing, Häagen-Dazs, joins Dairy Foods for episode 54 of the “Let’s Talk Dairy” podcast. Jaiven discusses ice cream trends and sustainability.

The new UNC Dairy logo presents a contemporary yet accessible aesthetic, effectively communicating the cooperative's core values: the natural freshness of its locally made dairy products, its steadfast reliability, and its community-centric approach. 

Timed to coincide with the 2024-2025 football season, and releasing in limited quantities, BODYARMOR, a brand of The Coca-Cola Co., is leveraging an all-new lineup of limited-edition bottles for its popular, ready-to-drink (RTD) sports drinks made with coconut water.