Classic candy bars available as indulgent Ice Cream Candy Bars

Butterfinger and Baby Ruth among new frozen treats from Wells Enterprises.

Wells Ice Cream Candy Bars.jpg — Photo courtesy of Wells Enterprises.

Wells Enterprises, in collaboration with Ferrero North America, unveiled a delicious new twist on three iconic candy bars — Butterfinger, Baby Ruth, and 100 Grand — now available as indulgent Ice Cream Candy Bars. These indulgent frozen treats transform the beloved flavors and textures of your favorite candy bars into real ice cream, letting you double treat yourself with a deliciously cool twist on a classic indulgence, the Le Mars, Iowa-based company says.

According to ICCB Retail Insights, candy buyers are 55% more likely to purchase ice cream candy bars, making this launch a highly anticipated treat for consumers. "We have the opportunity to bring these iconic candy bars to consumers in a new format and know that our indulgent flavors and signature textures will allow them to truly treat themselves," said Isabella Chia, Chief Marketing Officer at Wells. "These new ice cream candy bars are the perfect option for candy and ice cream enthusiasts alike."

About the flavors:

Butterfinger Ice Cream: Rich, creamy Butterfinger flavored ice cream with a crispety, crunchety Butterfinger layer and enveloped in a smooth chocolatey coating.

Baby Ruth Ice Cream: Irresistibly, chewy nougat flavored ice cream packed with roasted peanuts, a layer of flowing caramel, and wrapped in a decadent chocolatey coating.

100 Grand Ice Cream: Luxuriously creamy, caramel flavored ice cream layered with more rich caramel and encased in a chocolatey shell speckled with crispy crunchies.

"Fans of Butterfinger, Baby Ruth, and 100 Grand are always looking for bold new ways to enjoy their favorites, and these ice cream candy bars deliver indulgence in every bite. We're excited to see them in freezers nationwide," said Neal Finkler, vice president of marketing for the Ferrero Mainstream Chocolate portfolio.

Butterfinger, Baby Ruth and 100 Grand Ice Cream Bars can be found in frozen treat aisles at retailers nationwide in 6-packs for a suggested retail price of $5.99.