Kerry launched its next generation Tastesense Advanced range of solutions, aimed at transforming the low and zero-sugar product market.

Tastesense Advanced is an affordable alternative to sugar and stevia, supporting the development of sweetness closer to sugar and well beyond 3⁰ Brix sucrose sweetness equivalence, with optimized flavor, better mouthfeel and reduced off-notes, the company states. The solution contains plant derived materials and reduces carbon emissions by 30% and water usage by 45% while catering to consumers' demand for superior tasting and healthier food options.

"We are excited to introduce our new Tastesense Advanced range that addresses sweetness optimization and delivers high levels of sugar reduction, reaching beyond 50%. This new solution is more advanced compared to single ingredient solutions, offering added benefits across sustainability, taste and health," said Ian McGarvey, SVP of Technology and Innovation for Taste at Kerry said:

“Our research has shown that consumers love the taste of sugar but are looking to reduce their intake for health reasons. They are concerned around the artificial solutions used to replace sugar and are asking for natural ingredients," McGarvey continued. "We understand that taste is a crucial factor in low- and no-sugar products and with Tastesense Advanced, we believe we have provided an excellent solution that will allow manufacturers to create the products consumers want.”

Tastesense Advanced is non-GMO and is available in kosher, halal, and vegan suitable options.