Through joining forces with Fresh Start, Tetra Pak will be able to share its knowledge in developing new food solutions directly with food innovators in Israel through tailored consulting sessions. They will also provide opportunities for the start-ups to engage directly with Tetra Pak, assisting the start-ups as they scale up, with access to product development centers and support for research and development. 

“We are excited to collaborate with Fresh Start as together we can push boundaries and perspectives to drive much-needed development and innovation, said Rodrigo Godoi, vice president Processing Portfolio Management, Tetra Pak. "The current food system is not sufficiently resilient to meet the demands of our growing population. By working together and combining Tetra Pak’s decades of industry experience and expertise with the breakthrough innovations of food incubators such as Fresh Start, we can accelerate new food solutions that create novel avenues for addressing the challenges of the modern food systems. Our aim is always to support our customers to continue to produce the most sustainable and nutritious food products around the world.”  

Added Noga Sela Shalev, CEO, Fresh Start: “Our collaboration with Tetra Pak marks a significant opportunity to accelerate the development of solutions from our start-ups that will prepare our food systems for future use. As a leader in the food technology ecosystem in Israel, Fresh Start is well positioned to support Tetra Pak's innovation interests in the country. The incubator start-ups are at the forefront of food innovation, and we look forward to seeing what they can achieve with Tetra Pak’s guidance and support.”