Shamrock Farms and its Rockin’ Protein line of protein-packed milk beverages announced that professional basketball star Bradley Beal will join the brand as an athlete ambassador and captain of Team Rockin’. Beal, who routinely drops 30 points in a game on the court, is “fresh, ready and fully stocked with 30-grams of delicious real-milk protein.” As part of his partnership, he will be featured in the brand’s advertising, social media and public relations campaigns.

“Protein intake is the key to powering my success, whether I’m out on the court or in the gym putting work in,” said Beal. “I found the perfect partner in Rockin’ Protein because it’s packed with high-quality protein and tastes great. I’m meticulous about what goes into my body, and Rockin’ Protein is made with fresh Shamrock Farms milk, so it has the best flavor and it’s a healthy source of protein.”

Beal will lead a curated group of athletes and esports gamers on Team Rockin’, which comprises world-class competitors, respected organizations, top-tier universities and high school athletic programs across the country, Shamrock Farms said. As part of its allegiance with Beal, Rockin' Protein is also committed to directly supporting “Bradley Beal Elite,” the longstanding St. Louis AAU program that he played for growing up — and that officially inherited his name in 2017 — as a way of fueling the next generation of basketball stars.