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    Dairy Processor NewsCultured Dairy

    Light + Fit teams up with Juliane Hough for Working Well app

    The app was created in partnership with the Movemeant Foundation.

    Working Well app

    Light + Fit teamed up with Julianne Hough and her fitness platform, KINRGY, to launch a new app called Working Well.

    May 8, 2020

    To add some light to remote workers’ lives during the COVID-19 crisis, Light + Fit — a brand of White Plains, N.Y.- and Broomfield, Colo.-based Danone North America — said it teamed up with Julianne Hough and her fitness platform, KINRGY, to launch a new app called Working Well. The app was created in partnership with the Movemeant Foundation, a nonprofit supporting fitness instructors impacted by studio slowdowns and closures due to COVID-19.

    In partnership with Julianne, Light + Fit said it will be donating $200,000 to the Movemeant Foundation to help support the health and wellness community at this time.

    The Working Well app is now available to add on to Slack and will provide simple ways for remote workers to integrate physical and mental wellness into their lives. The app will offer daily messages to add some light to remote workers’ days, Light + Fit said, including:

    • Easy-to-do-at-home wellness videos, including everything from strength and HIIT workouts to meditations and yoga specially curated by fitness instructors from Movemeant Foundation and Julianne Hough’s KINRGY guides.
    • Remote work wellness tips, including reminders to drink water, tips on how to best organize your desk for productivity, and ways to communicate boundaries to friends and family when working remotely.
    KEYWORDS: dairy marketing dairy processor news yogurt yogurt marketing

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