Since the first show of the modern reality TV era hit the airwaves in 1992, Cheez-It has been by fans' side as the original cracker made with 100% real cheese to snack on during those can't-miss nights and weekend-long watch-a-thons, it says. Cheez-It, a brand of Battle Creek, Mich.-based The Kellogg Co., also has made a few cameos as a go-to snack on-screen.
To celebrate 30 years of reality TV realness, Cheez-It is honoring the only genre that's as obsession-inspiring as Cheez-It crackers with exclusive Cheez-It Reality TV Collector's Cheddition boxes. The two limited-cheddition boxes each showcase an iconic 100% Real Original star of reality TV – Nicole "Snooki" Polizzi and RuPaul – who've made their unmissable mark in the reality TV space with their often absurd, sometimes salty, always satisfying personas on camera. From dancing like no one is watching at the club to critiquing unfiltered lip-syncing battles, Snooki and RuPaul have paved the way for 100% realness on-screen.
"As a brand with 'real' at the core of its product, it was important for Cheez-It to highlight stars who truly embody what it means to be real. Snooki and RuPaul have always and continue to give fans an authentic portrayal of themselves during each reality TV episode, no matter what is thrown their way," says Erin Storm, senior marketing director of Cheez-It. "It only makes sense for Cheez-It to celebrate the unfiltered genre filled with 100% real stars, just like our original, made with 100% real cheese snack."
Introduced in 1921, Cheez-It enables reality TV fans the chance to score the two exclusive Cheez-It Reality TV Collector's Cheddition boxes on CheezItHQ.com. Limited quantities are available while supplies last.