Kellanova mascot Prince Cheddward will officially return to the 2025 Cheez-It Citrus Bowl on Dec. 31.

Once the legendary ruler of the Cheez-It bowl game, Prince Cheddward eventually traded the spotlight for a well-earned retirement. That is, until Ched-Z reminded him that college football fans were still craving their prince. 

"Prince Cheddward's return proves one thing: when Cheez-It fans crave something, their passion has the power to make it happen," said Cara Tragseiler, senior brand director for  Cheez-It. "Prince Cheddward is an icon in the college football community, becoming an instant internet sensation and inspiring a meme-fueled craze when he first made his debut in 2021. This is more than a comeback; it's a tribute to the incredible fans who bring college football to life. Bowl season is all about high-stakes rivalries, community spirit and larger-than-life pageantry, and Cheez-It is here to amplify that energy with unforgettable game day fun."

Together for the first time, Prince Cheddward and Ched-Z will deliver an electric game day experience. With Ched-Z stepping into the new role of royal jester, this dynamic duo guarantees over-the-top entertainment that college football fans won't want to miss. Fans can look forward to a spectacular mascot entrance, in-game surprises and craveable experiences that bring the excitement of the Cheez-It brand to life.

Catch the 2025 Cheez-It Citrus Bowl live on ABC at 3 p.m. ET on Dec. 31.