Since the first show of the modern reality TV era hit the airwaves in 1992, Cheez-It has been by fans' side as the original cracker made with 100% real cheese to snack on during those can't-miss nights and weekend-long watch-a-thons, it says. 

Dairy processors understand that great-tasting, high-quality products are critical to success. But a number of attributes beyond those essentials (and, of course, price) increasingly are driving consumers' purchase decisions.

In January, the Milk Processor Education Program (MilkPEP) signed a five-year sponsorship deal with the United States Olympic Committee. The agreement allows MilkPEP members to use the Olympic rings on packages and promotional material for white milk.