The Kellogg Co.'s Cheez-It officially inked its first-ever name, image and likeness (NIL) deals with college football athletes from four storied programs, giving them the opportunity to wake up "Feelin' the Cheeziest" in the exclusive Cheez-It "Feelin' the Cheeziest Hotel Rooms. 

The line-up of athletes enjoying the cheezy hotel room amenities includes:

  • Mycah Pittman, Wide Receiver, Florida State University
  • Michael Turk, Punter, University of Oklahoma
  • Garrett Nussmeier, Quarterback, Louisiana State University
  • Tyrone Tracy Jr., Wide Receiver, Purdue University

Each player scored some competitive contract perks, with their hotel rooms decked out in floor-to-ceiling Cheez-It inspired items, an "I woke up 'Feelin' the Cheeziest, Coach!" alarm clock, inspirational Cheez-It inspired artwork and luxurious red and yellow bedding.

"As a brand who has continuously offered fans show-stopping experiences, we're excited to bring the action directly to four extremely talented college football athletes," said Erin Storm, brand senior director for Cheez-It. "We can't wait for Pittman, Turk, Nussmeier and Tracy Jr. to experience the magic of our 'Feelin' the Cheeziest' Hotel Rooms."