Truly Grass Fed, a Dublin-based dairy brand of Glanbia Ireland, said it joined 1% for the Planet, and will donate 1% of its annual revenue to Slow Food USA, a nonprofit dedicated to transforming how people produce, consume and enjoy food. The Truly Grass Fed donation will support Slow Food USA's mission of uniting the joy of food with the pursuit of justice to achieve good, clean and fair food for all. Together, they seek to advance the brand's commitment to crafting dairy products with integrity and care for people, animals and the planet.
Truly Grass Fed said it offers premium, sustainably-produced Irish dairy products. The brand supports 1% For the Planet and Slow Food USA to advance its belief in food production that is healthier for animals, the environment and consumers.
"The Truly brand is about food production that is healthier for animals, our environment and consumers," said Nicola O'Connell, head of commercial for Glanbia Ireland. "Our philosophy aligns perfectly with Slow Food USA's commitment to reconnecting Americans with the people, traditions, animals, soils and waters that produce our food."
Introduced in the United States in 2019, Truly Grass Fed said its cheeses and butters are sourced from cows that are 95% grass-fed (average of one cow for every two acres) and are Non-GMO Project Verified, Animal Welfare Approved by A Greener World and free from growth hormones and antibiotics. A co-op of 3,000 family farms located across Ireland's fertile land supplies the brand's high-quality ingredients.
"With a long heritage of family farming and expertise honed over generations, our farmers are also deeply dedicated to sustainability and progress," said O'Connell. "We consider ourselves dairy of the future, evolved from the past."
The Truly Grass Fed commitment to Slow Food USA includes funding, in-kind donations and promotional support. To celebrate the partnership, Truly Grass Fed and Slow Food USA will co-host a Slow Food Live series of virtual events this fall on the theme of simplicity, sustainability and cultivating joy, the brand said. The series of fun, how-to conversational sessions will feature culinary experts who will share their appreciation for slow living and Slow Food and discuss the benefits of high quality cheese and butter from Truly Grass Fed. The brand will also support local chapters of Slow Food USA in select markets to amplify the work they do in their communities.
"We seek to collaborate with partners who align with our core values, and Truly Grass Fed is a change agent for animals, people and the planet," said Anna Mulé, executive director of Slow Food USA. "With their backing and with the support of the 1% for the Planet network, we can mobilize communities to create a world where all people can eat food that is good for them, good for the people who grow it and good for the planet — especially within the dairy industry. Our upcoming programming, featuring Truly Grass Fed's butter and cheese, will surely be delicious, fun and inspiring."
Truly Grass Fed is part of Glanbia Ireland, which works with nature to bring the passion of Irish farmers to the world. Dedicated to excellence in dairy and grain production, animal nutrition and ingredient innovation, Glanbia Ireland puts sustainable growth at the heart of its business strategy. Its "Living Proof" strategy signs up to Science Based Targets, sets specific goals to 2030 and aims to achieve net-zero carbon emissions no later than 2050.