Oikos Triple Zero, a brand of Danone North America and the official yogurt of the National Football League (NFL), recognizes the strength behind a good cry in its new “Flex Your Cryceps” ad for the NFL Draft. The ad showcases footballer-sized muscles and tears, said White Plains, N.Y.- and Broomfield, Colo.-based Danone North America.
During this special NFL Draft, the brand is encouraging everyone from the sport's mightiest draftees to fans at home to come together and share their emotions — from strong claps to a good strong cry.
The new ad features Dak Prescott, Saquon Barkley, Deshaun Watson, Juju Smith-Schuster, Golden Tate III, Jaylon Smith, Chris Jones, Drew Lock, Garett Bolles, Gerald McCoy, Jonah Williams, Marquise Brown and Rashan Gary flexing their face muscles and shedding tears.
"We know strength comes in many forms, from physical to emotional, which is why we created 'Flex Your Cryceps' as a celebration of the NFL-sized muscles and tears that go into becoming a professional athlete," said Surbhi Martin, vice president, marketing, Danone North America. "Although the NFL Draft may look different this year, we wanted to bring sports fans joy in this moment through our ad and by hosting the Official NFL Draft After-Party."
Once the first round of NFL-sized tears are shed during the draft, Oikos Triple Zero is inviting fans to virtually join “Stay Strong feat. Shaq,” the official NFL Draft after-party and fundraiser for Meals on Wheels, in partnership with the NFL Draft-A-Thon. The digital dance party will be DJ'ed by Shaquille O'Neal, aka DJ Diesel, and fans can show their strongest dance moves with some of their favorite NFL Draftees, Danone North America said, including Isaiah Simmons, Jeff Okudah, Tristan Wirfs and other celebrity guests.
“Stay Strong feat. Shaq,” presented by Oikos Triple Zero, encourages everyone to come together and support the NFL Draft-A-Thon for COVID-19 relief. Oikos Triple Zero is donating $50,000 to the Meals on Wheels COVID-19 Response Fund in partnership with the NFL Draft-A-Thon. Fans may attend the after-party by joining @Shaq's Instagram Live on Thursday, April 23 at 10 p.m. EDT, the company said, and are invited to donate to the NFL Draft-A-Thon COVID-19 Response Fund by visiting nfl.com/relief.