Oikos Triple Zero — a brand of Broomfield, Colo.- and White Plains, N.Y.-based Danone North America and the Official Yogurt of the NFL — said it debuted its TikTok channel and launched the #OikosOneTrip challenge to bring the brand’s “Stronger Makes Everything Better” platform to life alongside the start of the NFL season.

Following the release of two “hilariously relatable” ads featuring New York Giants running back Saquon Barkley, Oikos is partnering with some of the NFL’s strongest players to launch the #OikosOneTrip challenge. Notable athletes participating in this campaign include NFL wide receiver Juju Smith Schuster, Anthony ‘Spice’ Adams, Dak Prescott, Ezekiel Elliot and Zach and Julie Ert, the brand said.

This latest TikTok challenge celebrates the everyday strength it takes to carry in all the groceries at once. One lucky winner will receive $15,000 for groceries and a year supply of Oikos Triple Zero nonfat yogurt for flexing his or her strength at home.

Taking cues from the brand’s new “One Tri”’ ad where Saquon Barkley flexes his protein-packed muscles by carrying overloaded grocery bags, this TikTok challenge celebrates an everyday strength everyone can relate to, NFL athlete or not.

“People are grocery shopping differently these days, and we can all relate to the unexplainable urge to carry every grocery bag inside in one trip,” said James Valdes, senior brand manager for Oikos Triple Zero. “Our brand believes that human strength is the most powerful force in the universe, and sometimes that means flexing your strength at home. That’s why Saquon’s ‘One Trip’ ad inspired us to launch the #OikosOneTrip sweepstakes and TikTok challenge and honor the relatable, yet unexplainable, urge to carry grocery bags in one trip.”

From Sept. 30 through Oct. 31, 2020, fans are invited to show their strength as part of the #OikosOneTrip challenge for the chance to win big. Fans simply make a grocery trip or stuff at least four bags full of whatever hefty items they have on hand. They then make a TikTok video carrying all those bulging bags in one trip, Oikos Triple Zero said, using the brand’s strength-inspiring song, “Oikos One Trip,” and follow @OikosProtein, tag #OikosOneTrip and #sweepstakes to enter for a chance to win year’s supply of Oikos® products and $15,000.

Learn more about the #OikosOneTrip challenge by visiting OikosOneTrip.com. A winner will be randomly selected and announced by, or around, Nov. 4, the brand said.