It is the latest commitment by the Norwich, N.Y.-based maker of Greek yogurts, oat milks, probiotic drinks and dairy creamers to put people over profits with robust employee benefits.

Oikos Triple Zero — a brand of Broomfield, Colo.- and White Plains, N.Y.-based Danone North America and the Official Yogurt of the NFL — said it debuted its TikTok channel and launched the #OikosOneTrip challenge to bring the brand’s “Stronger Makes Everything Better” platform to life alongside the start of the NFL season.

Yoplait, a yogurt brand of Minneapolis-based General Mills, said it is teaming up with Jennifer Lopez to inspire families to move together with the “It’s Yoplaitime” challenge.

Wallaby Organic, an Australian-inspired premium yogurt brand from White Plains, N.Y.- and Broomfield, Colo.-based Danone North America, said it partnered with four Australian-inspired restaurants across the United States to bring to life “Walla-Be an Aussie,” a program to provide the restaurants with funds to support recovery efforts during the global pandemic.

Chobani LLC, Norwich, N.Y., said it launched an ad campaign for its new Chobani Complete product line.

With the need for food assistance on the rise due to the global pandemic, Chobani announced that it is donating all profits from a new limited-edition charity flavor to Feeding America, a nationwide network of food banks that provides food to people in need.

Activia, a brand of White Plains, N.Y.- and Broomfield, Colo.-based Danone North America, said it is launching a new ad campaign titled “A to Z” to continue building on the brand’s evolution as a modern gut health innovator.

General Mills, the maker of Yoplait, Liberté and Mountain High yogurt products, announced the start of a three-year regenerative dairy pilot in western Michigan, a key sourcing region for its fluid milk supply.

Two brands of Danone North America, based in White Plains, N.Y., and Broomfield, Colo., launched promotions designed to celebrate moms during a Mother’s Day that will take place amid the coronavirus pandemic.

Three years after the acquisition of WhiteWave, Paris-based Danone said it is moving into a new chapter for its Essential Dairy and Plant-based (EDP) business to capture greater growth and value.