Horizon Organic, part of Danone North America, Broomfield, Colo., and White Plains, N.Y., announced a partnership with Big Brothers Big Sisters of America for the upcoming back-to-school season. Together, they are “powering up passions with a campaign that will lead to something stronger than bones: self-confidence.”
Horizon Organic is asking consumers to use the world as their stage and take to Instagram or Facebook to show their #HorizonConfiDANCE. For every dance shared on Facebook or Instagram by Sept. 30 using #HorizonConfiDANCE, Horizon Organic will donate $5 to the Big Brothers Big Sisters of America, up to $200,000.
"We at Horizon Organic really admire the work of Big Brothers Big Sisters and their commitment to nourishing positive childhood growth through mentorship," said Domenic Borrelli, president of Horizon Organic. "Big Brothers Big Sisters recognizes the potential in every child, and we help fuel it with delicious organic milk. Bringing our two brands together to celebrate kid confidence is a natural pairing."
To help spread awareness of the campaign, Horizon Organic said it teamed up with former Dancing With The Stars co-host Brooke Burke, as well as New York Giants wide receiver Sterling Shepard — two individuals who understand the power of confidence and how dance can be used to celebrate the various wins encountered along the path to passionate pursuits. Whether it's about getting a nutritious dinner on the table by 6pm, celebrating the game-winning touchdown or earning an A+ on a history paper, Brooke and Sterling will encourage participation on their social channels throughout the campaign by acknowledging the many life victories worth celebrating.
"Big Brothers Big Sisters is honored to be a part of Horizon Organic's back-to-school initiative," added Pam Iorio, president and CEO of Big Brothers Big Sisters of America. "The donation from Horizon Organic will help our organization recruit, train and support new big and little matches nationwide, cultivating self-confidence in kids that will carry them on to future success in school and life."
Horizon Organic noted that its single-serve milk boxes and string cheese go everywhere busy kids and parents go. Single-serve milks are available in four flavors: Vanilla, Chocolate, Strawberry and Plain, with 8 grams of organic protein in every box. Horizon Organic cheese sticks are available in Mozzarella and Colby and contain 7 grams of organic protein per serving.
"I have long found dance to be a beautiful and unique expression of confidence," said Burke. "As a mom of four, I am always encouraging my kids to dream big and celebrate the wins along the way. All children should be empowered to do the same, which is why this campaign resonates with me — not only is it benefitting a truly worthy organization, but quite literally anyone, anywhere can join simply by moving and grooving."