This fall, Dairy Farmers of America (DFA), along with 13 of its regional farmer-owned milk brands, said it is helping to fuel school athletic programs with the launch of its first-ever Fuel Their Drive promotion.

Across the globe, 400 million children consume a meal at school daily. These meals provide more than just good nutrition; in many underdeveloped countries, school lunch is an incentive for children to attend school. 

The Add Milk! pilot project, created in the 2018 USDA farm bill, is designed to research whether incentive programs for the Supplemental Nutrition Assistance Program (SNAP) will increase the consumption of healthy fluid milk among SNAP recipients, according to The Baylor Collaborative on Hunger and Poverty (Baylor University).

The California Milk Advisory Board (CMAB), Tracy, Calif., announced the 12 semifinalists in the Real California Milk Excelerator, the third edition of the CMAB’s dairy product innovation competition in partnership with innovation consultancy VentureFuel.

Several unsuspecting shoppers at an Albertsons supermarket in Boise, Idaho, were recently in for a shock when they ventured into the dairy section to buy milk.

A bipartisan group of more than 50 members of the U.S. House of Representatives today sent a letter to USDA Secretary Tom Vilsack urging USDA to address the underconsumption of dairy foods among American school-aged children.

It’s 5:45 p.m. Elite sports climber Kai Lightner is walking down a bustling Kansas City street when his attention is arrested by something up above. He reaches for his milk, takes a drink, passes it to his mom and begins his ascent to the top of a 30-story building, where he comes face to face with a climbing wall.