Steve’s Ice Cream, a Pasadena, Texas-based Dean Foods Co. brand, added seven new flavors and revamped its packaging in preparation for a full brand relaunch.
Steve’s said it enlisted the help of Seattle-based artist Drew Wicklund to help create a new visual identity for the full line of the Steve’s family. The hand-drawn designs bring the iconic flavor inspirations to life with detailed icons that represent the each pint’s flavor.
The new ice cream flavors include Spearmint Chocolate Brownie, which is crafted with spearmint from Washington state and real brownie pieces; Sicilian Chocolate Cannoli, which is chocolate ice cream, fudge covered cannoli pieces, chocolate chips and a sweet ricotta swirl; and Cold-Brewed Cinnamon Coffee, which is made with cold-brewed 100% Arabica fair trade coffee and finished off with a hint of cinnamon.
Steve’s said its new dairy-free varieties include Moroccan Mash Up, which is made by infusing organic coconut cream with honey and orange blossom flavors, a pomegranate swirl and chopped almonds; Passion Carnivale, which is organic coconut cream, passionfruit, ribbons of caramel and mango pieces; Cold-Brewed Cinnamon Coffee, which is made with cold-brewed 100% Arabica fair trade coffee and organic coconut cream and finished off with a hint of cinnamon; and Chocolate Cherry Blossom, which is organic coconut cream and cherry blossom flavor with decadent chocolate flakes.