Modesto, Calif.-based Crystal Creamery says the newest addition to its ice cream lineup, Birthday Cake, boasts a cake batter ice cream base with cake pieces and rainbow sprinkles throughout — a tribute to the company’s 120th year in business.

Edwardsville, Ill.-based Prairie Farms Dairy said it launched 18 new ways to snack with the introduction of small-batch cream cheese spreads in 3.5-ounce cups and small-batch ice cream pints.

New York-based Serendipity Brands announced a partnership with Warner Bros. Consumer Products, culminating in the release of four new ice cream pints inspired by fan-favorite series and movies.

Edy’s and Dreyer’s, brands of Oakland, Calif.-based Dreyer’s Grand Ice Cream Inc., said they unveiled the Rocky Road Collection, which features six decadent flavors loaded with delicious and indulgent mix-ins.

Ben & Jerry's, Burlington, Vt., said it introduced a new ice cream innovation, Topped, a line of seven unique flavors covered with a chocolatey ganache.

Pierre’s Ice Cream Co. said it created a special line of ice cream pints in recognition of all COVID-19 pandemic heroes — everyone who has adapted, struggled, sacrificed and persevered — and to raise money for local food banks.

Graeter’s Ice Cream, a family-owned craft ice cream maker since 1870, is celebrating its 150th birthday with the creation of a special ice cream flavor.

ChurnBaby Ice Cream, a newly launched brand of Richmond, Utah-based Casper’s Ice Cream Inc., said it promises to deliver a hip, boutique ice cream experience from the comfort of home.

Velvet Ice Cream, a fourth-generation ice cream maker based in Utica, Ohio, said it introduced a variety of new flavors across its product lines.

Blue Bell, Brenham, Texas, said its newest ice cream flavor — Confetti Cake — is now available in stores.