The revamped packaging includes hand-drawn designs.
Steve’s Ice Cream, a Pasadena, Texas-based Dean Foods Co. brand, added seven new flavors and revamped its packaging in preparation for a full brand relaunch.
Steve’s said it enlisted the help of Seattle-based artist Drew Wicklund to help create a new visual identity for the full line of the Steve’s family. The hand-drawn designs bring the iconic flavor inspirations to life with detailed icons that represent the each pint’s flavor.