Litehouse Inc., Sandpoint, Idaho, said it will kick off its annual retail promotion on Jan. 20. The “Big Game Big Flavor” promotion will highlight two buttermilk-based “fan favorites” — Litehouse Homestyle Ranch and Litehouse Chunky Blue Cheese dressings and dips — and support retailers by driving sales with discounted pricing during the period leading up to and immediately following the Super Bowl.

“This promotion will help increase sales and grow the basket ring for our retail partners, while also inspiring consumers to add big flavor to their game day spread,” said Camille Balfanz, senior brand manager at Litehouse. “Our classically delicious Chunky Blue Cheese and Homestyle Ranch dressings are the perfect complement to hot wings and fresh veggies, pizza, burgers and other popular Big Game fare.”

“Big Game Big Flavor” will run Jan. 20 through Feb. 9, Litehouse said, and will be supported by offline and online initiatives, including:

• Consumer savings and promotional pricing at select retailers.
• In-store signage and sampling.
• A satellite media tour hosted by a lifestyle expert.
• Content and recipes from bloggers and social media influencers.
• Online consumer sweepstakes.

Beginning on Jan. 18, consumers may visit the Litehouse website (www.LitehouseFoods.com/sweepstakes) to enter the “Big Game Big Flavor” sweepstakes for a chance to win a 65-inch flat screen television, the company added.