Sandpoint, Idaho-based Litehouse Inc. said it will kick off its annual Big Game retail promotion on Jan. 19. The “Bring on the Heat: Hot Wings, Cool Dip” promotion will support retailers and highlight the company’s refrigerated dairy-based Homestyle Ranch and Chunky Blue Cheese 13-ounce dressings.

“Chicken wings are a staple at any game day gathering, and we know more than 50% of consumers are using their dressing as a dip, so the Big Game is a perfect opportunity for retailers to promote with Litehouse and increase sales,” said Camille Balfanz, brand manager at Litehouse.

The National Chicken Council projects that Americans will eat more than 1.25 billion chicken wings during the 2018 Big Game, and two cool Litehouse dressings will be on the sidelines to soothe the heat of even the hottest wings, the company noted:

Litehouse Chunky Blue Cheese is made with fresh buttermilk, homemade mayonnaise, a blend of spices, and award-winning artisan blue cheese chunks.

Litehouse Homestyle Ranch is made with buttermilk and “a delicious combination of fresh herb and vegetable flavors.” In a Litehouse commissioned IPSOS study involving a blind sensory test, consumers declared it the best-tasting ranch dressing compared to competing brands.

Both salad dressings are gluten-free, contain no high fructose corn syrup, and are made without any artificial flavors, colors or preservatives.

The promotion will run Jan. 19-Feb. 10 and will be supported by online and offline initiatives, including a consumer sweepstakes for a chance to win a 65-inch flat screen television, Litehouse said. Additional promotion support includes:

In-store campaign with signage, sampling and promotional pricing at select retailers.

“Party Tips for the Big Game” satellite media tour hosted by a notable lifestyle expert.

“Game Day” syndicated editorial recipe featuring crispy baked buffalo chicken wings.

Recipes from bloggers and social influencers.

Beginning Jan. 19, consumers may visit the Litehouse website (www.litehousefoods.com) or Facebook page to vote daily for their favorite dip and enter the sweepstakes, the company said.