The Super Bowl is almost here, and Edwardsville, Ill.-based Prairie Farms Dairy said it is celebrating by inviting consumers to join the company’s “MOOvement” and sign up to win free dairy products. The company is offering 10 days of “super prizes” through Feb. 2 as a way of saying thanks for supporting its local dairy farmers.

Consumers may sign up for a chance to win hundreds of daily dairy prizes, including free butter, milk snacks, cream cheese, sour cream, small batch ice cream, cottage cheese cups, North Star frozen treats, and $5 Prairie Farms gift certificates, the company said. Prairie Farms’ “10 days of prizes page” ( also includes game day recipes.

Entrants also become a member of the company's “MOOvement Loyalty Club” and receive exclusive offers for Prairie Farms dairy products such as the new squeezable sour cream pouches, perfect for topping off tacos and chili bowls.

“Big Game watching is all about family and friends,” said Rebecca Leinenbach, vice president of communications and marketing for Prairie Farms Dairy. “Dairy products are at the heart of those fun recipes that everyone enjoys. We’re excited that hundreds of daily winners will be able to share their favorite Big Game recipes featuring Prairie Farms Dairy products.”