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    Home » Keywords: » dairy marketing

    Items Tagged with 'dairy marketing'

    ARTICLES

    milk products

    Consumer perceptions: Dairy vs. plant-based

    Dairy products strengthen health, while plant-based given edge in sustainability.
    Punit J. Dave
    January 30, 2023

    Dairy products strengthen health, while plant-based given edge in sustainability. Dairy products contain high-quality proteins — whey and casein — and the biological value of them is very high. Yet, consumer research shows that there is a difference in how consumers perceive sustainability between products.


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    Cheese selection

    Packaging upgrades boost dairy product marketing

    Evolving technologies are enabling dairy processors to leverage packages with vibrant graphics, while enhancing product safety and sustainability.
    Richard Mitchell
    August 2, 2022

    Packaging is becoming an increasingly potent dairy merchandising vehicle. Enhancements to labeling, shrink wrap, and printing equipment are resulting in the development of visually appealing containers with recyclable films and sleeves that are tamper-evident and that help extend a product’s shelf life.



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    Roxie the spokes-cow Shamrock Farms

    Shamrock Farms celebrates 100th birthday with ‘Roxie the spokes-cow’ design contest

    The company also will donate 100,000 servings of milk throughout the year to food banks.
    April 27, 2022

    Shamrock Farms, a Phoenix-based, family-owned dairy company, said it is celebrating 100 years of delivering handcrafted farm-fresh milk and dairy to families locally in Arizona and nationwide.


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    Young woman shopping

    Dairy marketing: Connect with younger consumers

    To capture millennial and Gen Z consumers, dairy product marketers must understand these generations’ wants, needs and motivators.
    kathie canning
    Kathie Canning
    April 12, 2022

    According to an estimate from the U.S. Census Bureau, the U.S. population is now more than 332 million. 


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    Dannon Light + Fit Dress for Success

    Dannon Light + Fit celebrates International Women’s Day with two new flavors

    The yogurt brand partnered with Dress for Success for the launch.
    March 8, 2022

    In honor of International Women's Day, Dannon Light + Fit yogurt joined forces with Dress for Success to release two new specially marked, limited-edition Greek yogurt flavors.


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    Oui by Yoplait bouquet giveaway

    Oui by Yoplait and The Bouqs Co. partner for bouquet giveaway

    Consumers may enter the code on specially marked packages of Oui by Yoplait yogurt for a chance to win a bouquet.
    March 2, 2022

    As people look to refresh their homes (and mindsets) for spring, Oui by Yoplait and The Bouqs Co. are partnering to gift 10,000 farm-fresh floral bouquets to help usher in warmer weather and celebrate the beauty in the everyday.


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    Noosa Yoghurt New Year's Resolutions contest

    Noosa Yoghurt sponsoring fans' most ‘un-boring’ New Year's resolutions

    The yogurt brand will award a total of $50,000 to fund five fans' boldest, most full-on resolutions.
    January 3, 2022

    Noosa Yoghurt, a yogurt brand of Louisville, Colo.-based Sovos Brands Inc., said it is challenging consumers to share their boldest, most “un-boring” resolutions, chase their biggest dreams and add more to their lives in 2022.


    Read More
    CMAB-Holiday-Mornings-Mean-More.jpg

    CMAB launches holiday version of ‘Mornings Mean More’ campaign

    The retail initiative encourages families to celebrate family time with breakfast recipes made with real California dairy products.
    November 23, 2021

    The California Milk Advisory Board (CMAB), Tracy, Calif., announced the launch of a consumer promotion focused on holiday breakfast traditions with dairy.


    Read More
    CMAB fall baking butter campaign

    CMAB kicks off fall baking season with ‘Real California Butter’ retail campaign

    The month-long initiative encourages families to create fantastic fall flavors with California butter.
    October 18, 2021

    The California Milk Advisory Board (CMAB) announced the launch of an October consumer promotion focused on "Real California Butter" as the foundation of the fall baking season.


    Read More
    dairy checkoff

    Checkoff unveils campaign to create deeper connections between Gen Z and dairy

    The ‘Reset Yourself with Dairy’ campaign is a youth-centric evolution of the checkoff’s consumer campaign.
    October 13, 2021

    The dairy checkoff, managed by Rosemont, Ill.-based Dairy Management Inc. (DMI), launched a new wave of the Undeniably Dairy campaign to create deeper connections between Gen Z and dairy and give them new reasons to choose it over other products.


    Read More
    More Articles Tagged with 'dairy marketing'
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    Events

    June 14, 2023

    Studies on an Energy-saving Membrane Element: Optum RO

    Broadcasting live from Dairy Foods' Membrane Technology Forum: In this presentation, we will focus on several case studies that assess the amount of bypass flow and power consumption required for the Optum RO element compared to caged and other shelled elements when operated at similar pressure drops and recoveries.

    June 14, 2023

    Generative AI for Membrane Filtration Equipment and Beyond

    Broadcasting live from Dairy Foods' Membrane Technology Forum: This session aims to delve into the concept of Generative AI, exploring its diverse applications within the industrial landscape and across departments.

    View All Submit An Event

    Products

    Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

    Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

    An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

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