In a Feb. 24 fireside chat presented by the Washington, D.C.-based International Dairy Foods Association's (IDFA) Women in Dairy, MilkPEP CEO Yin Woon Rani said dairy brands need to focus on “what’s great” about milk and other dairy products and present those attributes in fresh ways to really get attention and broaden the products’ appeal among younger consumers.

Associated Milk Producers Inc. (AMPI), New Ulm, Minn., and Litchfield, Minn.-based First District Association (FDA) announced the formation of a jointly owned common marketing agency (CMA) of the two dairy cooperatives.

Edwardsville, Ill.-based Prairie Farms Dairy Inc. said it is celebrating the 55th iteration of America’s biggest game by offering 10 Days of “Super Dairy Prizes” to dozens of lucky winners.

Phoenix-based Shamrock Farms said it teamed up with Christopher Collins, renowned chef and restaurateur, and family-owned, award-winning Slane Irish Whiskey (Slane Castle Irish Whiskey Ltd.) to offer consumers “the next cocktail craze of the season.”

While the country continues to face uncertainty, Land O’Lakes Inc.’s farmer-owners work tirelessly to ensure the food supply chain remains strong, whether at home, at school or at the restaurants that have faced challenges in 2020.

Subway sandwich franchises nationwide will generate more money for GENYOUth’s Emergency School Meal Delivery Fund and build awareness about the checkoff’s support for youth wellness through Fuel Up to Play 60.

The San Francisco 49ers and Clover Sonoma, a third-generation family-owned and operated dairy based in Santa Clara, Calif., announced an exclusive partnership to bring together the two beloved Bay Area brands.

Chobani LLC, Norwich, N.Y., said it launched an ad campaign for its new Chobani Complete product line.

Darigold Inc., Seattle, announced the “Milk on a Mission” Instagram contest centered on its Darigold FIT milk.