Dairy marketers need to reach today’s consumers, particularly younger consumers, in fresh ways.
February 25, 2021
In a Feb. 24 fireside chat presented by the Washington, D.C.-based International Dairy Foods Association's (IDFA) Women in Dairy, MilkPEP CEO Yin Woon Rani said dairy brands need to focus on “what’s great” about milk and other dairy products and present those attributes in fresh ways to really get attention and broaden the products’ appeal among younger consumers.
The agency will optimize operational and supply chain efficiencies to benefit members and customers.
February 24, 2021
Associated Milk Producers Inc. (AMPI), New Ulm, Minn., and Litchfield, Minn.-based First District Association (FDA) announced the formation of a jointly owned common marketing agency (CMA) of the two dairy cooperatives.
Almost two decades ago, marketing companies, news outlets and market research firms across the country issued a warning to American marketers and employers: The oldest millennials soon would be coming of age, and the rest of us had better prepare for it.
Chef Christopher Collins developed a number of recipes featuring Shamrock Farms eggnog and Slane Irish Whiskey.
December 11, 2020
Phoenix-based Shamrock Farms said it teamed up with Christopher Collins, renowned chef and restaurateur, and family-owned, award-winning Slane Irish Whiskey (Slane Castle Irish Whiskey Ltd.) to offer consumers “the next cocktail craze of the season.”
‘Where Goodness Grows,’ hosted by national country radio DJ Amy Brown, features inspiring stories and delicious homemade recipes from Land O’Lakes farmer-owners.
October 2, 2020
While the country continues to face uncertainty, Land O’Lakes Inc.’s farmer-owners work tirelessly to ensure the food supply chain remains strong, whether at home, at school or at the restaurants that have faced challenges in 2020.
DMI also is launching programs to showcase dairy’s essential role in helping families, youth navigate new normal.
September 25, 2020
Subway sandwich franchises nationwide will generate more money for GENYOUth’s Emergency School Meal Delivery Fund and build awareness about the checkoff’s support for youth wellness through Fuel Up to Play 60.
The partnership will include packaging, promotions, a holiday eggnog sweepstakes, advertising, and in-stadium and digital media.
September 16, 2020
The San Francisco 49ers and Clover Sonoma, a third-generation family-owned and operated dairy based in Santa Clara, Calif., announced an exclusive partnership to bring together the two beloved Bay Area brands.