Items Tagged with 'dairy marketing'

Dairy products strengthen health, while plant-based given edge in sustainability. Dairy products contain high-quality proteins — whey and casein — and the biological value of them is very high. Yet, consumer research shows that there is a difference in how consumers perceive sustainability between products.

Packaging is becoming an increasingly potent dairy merchandising vehicle. Enhancements to labeling, shrink wrap, and printing equipment are resulting in the development of visually appealing containers with recyclable films and sleeves that are tamper-evident and that help extend a product’s shelf life.

Shamrock Farms, a Phoenix-based, family-owned dairy company, said it is celebrating 100 years of delivering handcrafted farm-fresh milk and dairy to families locally in Arizona and nationwide.

According to an estimate from the U.S. Census Bureau, the U.S. population is now more than 332 million. 

In honor of International Women's Day, Dannon Light + Fit yogurt joined forces with Dress for Success to release two new specially marked, limited-edition Greek yogurt flavors.

As people look to refresh their homes (and mindsets) for spring, Oui by Yoplait and The Bouqs Co. are partnering to gift 10,000 farm-fresh floral bouquets to help usher in warmer weather and celebrate the beauty in the everyday.

Noosa Yoghurt, a yogurt brand of Louisville, Colo.-based Sovos Brands Inc., said it is challenging consumers to share their boldest, most “un-boring” resolutions, chase their biggest dreams and add more to their lives in 2022.

The California Milk Advisory Board (CMAB), Tracy, Calif., announced the launch of a consumer promotion focused on holiday breakfast traditions with dairy.

The California Milk Advisory Board (CMAB) announced the launch of an October consumer promotion focused on "Real California Butter" as the foundation of the fall baking season.

The dairy checkoff, managed by Rosemont, Ill.-based Dairy Management Inc. (DMI), launched a new wave of the Undeniably Dairy campaign to create deeper connections between Gen Z and dairy and give them new reasons to choose it over other products.