Tillamook County Creamery Association (TCCA), a 112-year-old farmer-owned dairy co-operative based in Tillamook, Ore., said it is the official cheese and butter brand for this season of Bravo's "Top Chef" in Portland, produced by Magical Elves.

Monrovia, Calif.-based Cacique LLC recently debuted “Your Auténtico Awaits,” a fully integrated marketing campaign.

Working with National Football League (NFL) players and Discovery Education, the dairy checkoff is unveiling initiatives that provide fresh opportunities for consumers and youth to engage with dairy and learn about the industry’s sustainability story.

In celebration of National Nutrition Month, Fairlife Nutrition Plan, a brand of Chicago-based Fairlife LLC, announced the launch of its Nutrition Plan Sweepstakes.

In a Feb. 24 fireside chat presented by the Washington, D.C.-based International Dairy Foods Association's (IDFA) Women in Dairy, MilkPEP CEO Yin Woon Rani said dairy brands need to focus on “what’s great” about milk and other dairy products and present those attributes in fresh ways to really get attention and broaden the products’ appeal among younger consumers.

Associated Milk Producers Inc. (AMPI), New Ulm, Minn., and Litchfield, Minn.-based First District Association (FDA) announced the formation of a jointly owned common marketing agency (CMA) of the two dairy cooperatives.

Edwardsville, Ill.-based Prairie Farms Dairy Inc. said it is celebrating the 55th iteration of America’s biggest game by offering 10 Days of “Super Dairy Prizes” to dozens of lucky winners.

Phoenix-based Shamrock Farms said it teamed up with Christopher Collins, renowned chef and restaurateur, and family-owned, award-winning Slane Irish Whiskey (Slane Castle Irish Whiskey Ltd.) to offer consumers “the next cocktail craze of the season.”