Items Tagged with 'dairy marketing'

ARTICLES

Noosa Yoghurt New Year's Resolutions contest

Noosa Yoghurt sponsoring fans' most ‘un-boring’ New Year's resolutions

The yogurt brand will award a total of $50,000 to fund five fans' boldest, most full-on resolutions.

January 3, 2022

Noosa Yoghurt, a yogurt brand of Louisville, Colo.-based Sovos Brands Inc., said it is challenging consumers to share their boldest, most “un-boring” resolutions, chase their biggest dreams and add more to their lives in 2022.

CMAB launches holiday version of ‘Mornings Mean More’ campaign

The retail initiative encourages families to celebrate family time with breakfast recipes made with real California dairy products.

November 23, 2021

The California Milk Advisory Board (CMAB), Tracy, Calif., announced the launch of a consumer promotion focused on holiday breakfast traditions with dairy.

CMAB kicks off fall baking season with ‘Real California Butter’ retail campaign

The month-long initiative encourages families to create fantastic fall flavors with California butter.

October 18, 2021

The California Milk Advisory Board (CMAB) announced the launch of an October consumer promotion focused on "Real California Butter" as the foundation of the fall baking season.

Checkoff unveils campaign to create deeper connections between Gen Z and dairy

The ‘Reset Yourself with Dairy’ campaign is a youth-centric evolution of the checkoff’s consumer campaign.

October 13, 2021

The dairy checkoff, managed by Rosemont, Ill.-based Dairy Management Inc. (DMI), launched a new wave of the Undeniably Dairy campaign to create deeper connections between Gen Z and dairy and give them new reasons to choose it over other products.

Fuel Up to Play 60 takes ‘fresh approach’ to new school year

GoNoodle partnership is also growing students’ exposure to dairy industry.

September 13, 2021

The dairy checkoff is positioning the farmer-founded Fuel Up to Play 60 program in a fresh way to help students and educators navigate the school year, said Dairy Management Inc. (DMI), which manages the dairy checkoff.

Chobani, WW Digital 360 coaches launch sweeps

Consumers may enter through Oct. 10 for a chance to win prizes to help with their wellness routines.

September 2, 2021

Icelandic Provisions debuts new branding, ad campaign

Both are inspired by the skyr brand’s Icelandic heritage.

July 27, 2021

Icelandic Provisions announced the debut of new Icelandic-inspired branding for its skyr, along with a new creative campaign.

The importance of trade promotion for dairy

Achieving the best value for trade spend is critical for a brand’s continued growth, gain in market share and profitability.

Rajeev Prabhakar

July 7, 2021

Leaders in the dairy industry are increasingly more aware of how competition has grown, with brands spending hundreds of millions of dollars for shopper loyalty.

Prairie Farms celebrating dairy farmers, June Dairy Month with dairy prize packages

Consumers may enter Prairie Farms’ Dairy Month Sweepstakes for a chance to win one of 10 weekly prize packages.

June 1, 2021

June is National Dairy Month — a perfect time to celebrate all the great things about dairy.

Dairy has so many positives to market

Kathie Canning

April 30, 2021

Those of you who are baby boomers or older Gen Xers surely remember the old Wonder bread slogan: "helps build bodies in 12 ways." Although it was retired sometime in the 1970s, the catchphrase was seemingly everywhere for years. It referred to the vitamins and minerals added to the bread to promote health.

More Articles Tagged with 'dairy marketing'

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Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

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