Hiland Dairy, Springfield, Mo., announced the launch of “The Ride of Your Life” contest. The online contest (https://www.hilanddairy.com/ride), which began March 1 and runs through June 30, 2018, gives “customers and fans” the chance to win one of two prize packages that each include five front-of-the-line park passes to Silver Dollar City, hotel accommodations, a prepaid gas card, free Hiland Dairy products and a cooler to keep the products cold. The winners will be announced on July 15, 2018.

In addition, fans may share how they #RideWithHiland on Instagram for a chance to win one of 50 "I Love Hiland" bumper stickers and a 48-oz. container of Hiland Ice Cream, the company said.

Silver Dollar City is now home to two Hiland Ice Cream flavors: Outlaw Run and its newest flavor, Time Traveler, named for Silver Dollar City's new roller coaster. Hiland's Time Traveler Ice Cream has French silk ice cream with marshmallow bonbons, chocolate flakes and thick fudge sauce, and it's available in new 48-oz. square round containers, Hiland said.

"We have enjoyed our partnership with Silver Dollar City," said Rick Beaman, vice president, Hiland Dairy, "and these giveaways are ways we can thank our customers and celebrate that partnership."

No purchase is necessary to enter either of the contests, and both are open to consumers in Hiland's regional market area, the company said. Entrants must be at least 18 years old.