The ninth annual National Dairy Council (NDC) New Product Competition is seeking the next innovative dairy product from college students across the United States and Canada.

This year’s contest saw a record number of entries.

Organizers said they received 1,536 entries for the 2019 contest.

The California Milk Advisory Board startup competition will award over $450,000 in prizes for fluid milk innovation.

All companies must submit their entry forms to the Wisconsin Dairy Products Association by July 19.

The entry deadline for the 2019 contest is Jan. 31.

A portion of the auction proceeds will be used to fund scholarships.

Students will be tasked with developing a dairy or dairy-based product that satisfies consumers’ desire for performance nutrition.

More than 1,400 entries were submitted to the contest, sponsored by the Wisconsin Dairy Products Association.

This year’s contest includes 85 product classes.