Stonyfield Farm, Londonderry, N.H., announced the launch of the “Show us Your Tummy Love” sweepstakes tied to its Stonyfield Organic YoBaby brand. To enter, parents are asked to visit, fill out the entry form and submit a picture of themselves kissing their babies’ tummies. One entrant will be randomly selected to win $10,000 toward his or her baby’s education.

The sweeps began on Feb. 5 and runs through March 4, Stonyfield Farm said. No purchase is necessary to enter or to win. The winner will be announced on March 30.