Stonyfield Farm, Londonderry, N.H., announced the launch of the “Show us Your Tummy Love” sweepstakes tied to its Stonyfield Organic YoBaby brand. To enter, parents are asked to visit https://tummylove.stonyfield.com, fill out the entry form and submit a picture of themselves kissing their babies’ tummies. One entrant will be randomly selected to win $10,000 toward his or her baby’s education.

The sweeps began on Feb. 5 and runs through March 4, Stonyfield Farm said. No purchase is necessary to enter or to win. The winner will be announced on March 30.