International Delight kicks off Military Appreciation Month by partnering with Pets for Vets
The Danone North America brand also introduced a limited-edition flavor featuring the organization’s logo.
In honor of Military Appreciation Month, International Delight, Broomfield, Colo., said it committed $150,000 to support the national organization Pets for Vets.
The Danone North America creamer brand also launched S’mores, a limited-edition flavor, which features the Pets for Vets pawprint logo on every bottle. The launch is part of the brand’s limited-edition Americana-themed summer collection. International Delight said it developed the summer collection to encourage its fans to support this cause dedicated to hugs and companionship.
International Delight values Pets for Vets’ mission to help shelter animals find loving forever homes with veterans. This contribution is anticipated to cover the cost of a number of initiatives, the brand said, including:
- 30 veteran and pet matches.
- Continued education for Pets for Vets trainers.
- Medicine and preventative supplies for matches.
“The opportunity to match veterans with a new companion and give pets in need loving homes struck a chord with us, and we knew from our first conversation that we had to get involved,” said Jessica Strouse, senior associate brand manager for International Delight. “We are proud to support the Pets for Vets team with a contribution, and also to have the opportunity to use our beloved brand to raise awareness for their efforts with the addition of their symbol to our latest launch — International Delight S’mores Creamer.”
More than 6 million pets enter shelters in the United States each year, and 20% of returning military veterans suffer from post-traumatic stress disorder. Pets for Vets uses the powerful bond between humans and animals to help both by pairing them together, International Delight said.
“We’re incredibly thankful for this support that will help us reach more veterans and shelter animals than ever before, and we’re thrilled this partnership goes beyond just a contribution thanks to International Delight’s dedication to raising awareness of our efforts,” said Clarissa Black, founder of Pets for Vets. “Since we began in 2009, we’ve been fortunate to do a lot of great work and working with International Delight will help us do even more.”
Celebrating summertime, the contributions of veterans and love for pets, the full Americana-themed collection features red, white and blue packaging across the brand’s French Vanilla and Cold Stone Sweet Cream varieties, as well as the new S’mores variety. The full Americana-themed collection is available in grocery and mass-market retailers nationwide for a suggested retail price of $3.79.
For more information about Pets for Vets, including how to get involved in a nearby chapter, visit petsforvets.com.