Dean Foods, together with its local and regional family of dairies, launched “Start Right End Right,” a program featuring the company’s flavored milks, which are newly reformulated with 10-15% fewer calories and 20-25% less sugar, contains 150 calories and 22 grams of sugar per serving and are low fat. A fat-free version is also available.    

“Nutrition experts confirm that flavored milk combines the same essential nutrients as white milk with a taste that kids love,” says Andrea Carrothers, registered dietitian and nutrition communications manager for Dallas-based Dean Foods. “Children need the goodness of dairy, and studies show that drinking flavored milk helps them meet more of their nutrient needs. Our new 150-calorie flavored milk products satisfy kids, but avoid the unnecessary sugar and calories that moms worry about.”

Geared toward helping families make wholesome milk part of everyday nutrition, “Start Right End Right” includes tips and facts found at and on Facebook at In addition, a national sweepstakes gives families the chance to win $25,000 for themselves and a $5,000 prize for their school of choice.

To register or to review full contest rules, go to The contest runs through Feb. 28, and the winner will be announced in early March.