Marina Mayer

Baby boomers want better beverages

As Baby Boomers seek better health through better beverages, makers of juices, teas, coffees and other nondairy beverages create a new generation of drinks that offer flavor, variety and the promise of a new way of life.

Marina Mayer

May 14, 2012

The post-World War II baby boom led to a population increase, a need for diversity and a change in cultural identity. Baby boomers (born from 1946 to 1964) have turned into “beverage boomers” who seek a healthy, well-balanced diet and practice a better-for-you lifestyle. These Beverage Boomers are changing nondairy beverages.

All Good Things Come to an End

Marina Mayer

April 2, 2012

It’s not everyday that people can say, “I love my job,” especially when many of today’s companies are cinching raises, bonuses and company perks just to save the bottom line. Despite today’s economical hardships though, everyone in the food industry continues to love their job.

Cheese fudge

Marina Mayer's Marketing Musings

Marina Mayer

February 9, 2012

Nothing says “Happy Valentine’s Day” like a big chunk of cheese, says Marina Mayer, executive editor.

Marina Mayer's Marketing Musings

Marina Mayer

February 1, 2012

Are you ready for some football? The Dannon Co. is. Look for the yogurt giant’s commercial during Super Bowl XLVI, says Marina Mayer, executive editor.

Dairy Foods Trend Forecast for 2012

Marina Mayer

January 10, 2012

The new year is here. It is time to flip the calendar, plan ahead and move forward with unfinished business. This year, 2012, proves to be both a profitable and innovative year, as indicated in the “What’s in Store 2012” report, published by the International Dairy-Deli-Bake Association (IDDBA), Madison, Wis.

Marina Mayer's Marketing Musings

Stonyfield Farm and Organic Valley launched an online organic food awareness campaign to benefit Wholesome Wave, says Marina Mayer, executive editor.

Marina Mayer

December 8, 2011

Stonyfield Farm and Organic Valley launched an online organic food awareness campaign to benefit Wholesome Wave, says Marina Mayer, executive editor.

String Cheese Sales Increase

Marina Mayer

December 6, 2011

For a child in the 1980s, string cheese was the ultimate must-have lunch snack. The simple act of peeling strings away from a cylindrical-shaped “stick” was both exciting and innovative and transformed the way consumers eat cheese.

Marina Mayer's Marketing Musings

enLiven yogurt wishes consumers a "Yo Yo Yo" holiday season by delivering 2,000 packs of free yogurt and $1,000 Walmart gift cards, says executive editor, Marina Mayer.

Marina Mayer

November 17, 2011

enLiven yogurt wishes consumers a "Yo Yo Yo" holiday season by delivering 2,000 packs of free yogurt and $1,000 Walmart gift cards, says executive editor, Marina Mayer.

The Cultured Craze

Marina Mayer

November 11, 2011

Several cultured product makers are stepping outside of their comfort zone to provide a crowd of innovative new offerings that come equipped with zesty flavors and intricate packaging concepts.