Marina Mayer's Marketing Musings

enLiven yogurt, the Cleveland-based maker of probiotic yogurt available exclusively in Walmart, is helping consumers spend less money this holiday season with its "YO YO YO Holiday Promo" by giving away 500 free 4-packs of enliven yogurt, plus $1,000 in Walmart gift cards.

 

"We're committed to offering consumers high-quality yogurt at an affordable price," says Carl Freund, executive vice president of Ganeden Consumer Brands, the ingredient supplier of enLiven yogurt. "We proudly support ‘Walmart's Making Foods Healthier and Healthier Food More Affordable Initiative’ by providing Walmart customers with a low-cost, great-tasting yogurt that contains beneficial probiotics."

To register for free yogurt, consumers are encouraged to like enLiven yogurt on Facebook at www.facebook.com/enlivenyogurt and post “Yo Yo Yo” on its wall or follow on Twitter @enLivenYogurt and send “Yo Yo Yo” as a tweet. While on these pages, register on www.enlivenyogurt.com/yoyoyo to be one of the first 500 qualifying entries to receive a free coupon via mail, good for any 4-pack of enLiven yogurt, available in vanilla, blueberry, strawberry and peach flavors.

 

Additionally, two winners will each win a $500 Walmart gift card to buy food or presents for the holidays. The first grand prize winner will be announced on Nov. 28, whereas the second grand prize winner on Dec. 16.

 

Winners will be highlighted on enLiven's Facebook and Twitter pages.

 

enLiven yogurt's "YO YO YO Holiday Promo" is open to legal residents of the 50 states and District of Columbia who are 18 years of age or older at time of entry. Complete giveaway terms and conditions are available on enLiven's website.

 

Promo runs from Nov. 14-Dec. 16.

 

For more information, go to www.enlivenyogurt.com.