Marina Mayer's Marketing Musings

Stonyfield Farm, Londonderry, N.H., and Organic Valley, LaFarge, Wis., launched an online organic food awareness campaign to benefit Wholesome Wave, a Bridgeport, Conn.-based non-profit whose programs make nutritious, locally grown food available and affordable to underserved urban and rural communities.

To participate, go to www.celebratewithorganic.com and enter once a week to win a year of free Stonyfield or Organic Valley products, as well as one grand prize of a year's worth of products and a $1,000 gift certificate to Cooking.com, an online kitchenware retailer. For each contest entry, Stonyfield and Organic Valley each will donate 10 cents to Wholesome Wave (for a total of 20 cents per entry). The minimum donation is $30,000.

“This campaign is an easy way for all of us to share the gift of delicious and healthy food throughout the holiday season,” says Stonyfield CE-Yo, Gary Hirshberg. “We love inspiring families to cook foods they can feel good about and providing the peace of mind that comes along with a wholesome organic dinner. Take a second to enter and give your family and families everywhere the opportunity to have a healthier holiday.”

Stonyfield and Organic Valley also created a separate contest for bloggers at www.celebratewithorganic.com/bloggercontest. Bloggers can submit essays about how they incorporate wholesome organic food into their own kitchen. Six finalists will be chosen and featured on the Celebrate with Organic website, where the public will then vote for one grand prize winning blogger to receive their own years’ worth of free Stonyfield and Organic Valley products, as well as a $1,000 gift certificate to Cooking.com.

At the end of the Celebrate with Organic campaign, Stonyfield and Organic Valley will donate a minimum of $30,000 and maximum of $50,000 to Wholesome Wave. The contest goes through the end of January, and product winners will be chosen and notified weekly.