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Home » Authors » Marina Mayer
Marina Mayer

Marina Mayer

Marina Mayer is the former executive editor of Dairy Foods. She wrote the popular Marketing Musings blog. Beginning April 2012, Marina became the editor-in-chief of Refrigerated & Frozen Foods magazine, like Dairy Foods, published by BNP Media.

Articles

ARTICLES

Good belly products

Baby boomers want better beverages

As Baby Boomers seek better health through better beverages, makers of juices, teas, coffees and other nondairy beverages create a new generation of drinks that offer flavor, variety and the promise of a new way of life.
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Marina Mayer
May 14, 2012
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The post-World War II baby boom led to a population increase, a need for diversity and a change in cultural identity. Baby boomers (born from 1946 to 1964) have turned into “beverage boomers” who seek a healthy, well-balanced diet and practice a better-for-you lifestyle. These Beverage Boomers are changing nondairy beverages.


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Marina's Blog

All Good Things Come to an End

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Marina Mayer
April 2, 2012
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It’s not everyday that people can say, “I love my job,” especially when many of today’s companies are cinching raises, bonuses and company perks just to save the bottom line. Despite today’s economical hardships though, everyone in the food industry continues to love their job.


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Marina's Blog
Cheese fudge

Marina Mayer's Marketing Musings

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Marina Mayer
February 9, 2012
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Nothing says “Happy Valentine’s Day” like a big chunk of cheese, says Marina Mayer, executive editor.


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Marina's Blog

Marina Mayer's Marketing Musings

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Marina Mayer
February 1, 2012
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Are you ready for some football? The Dannon Co. is. Look for the yogurt giant’s commercial during Super Bowl XLVI, says Marina Mayer, executive editor.


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Dairy trends graph

Dairy Foods Trend Forecast for 2012

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Marina Mayer
January 10, 2012
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The new year is here. It is time to flip the calendar, plan ahead and move forward with unfinished business. This year, 2012, proves to be both a profitable and innovative year, as indicated in the “What’s in Store 2012” report, published by the International Dairy-Deli-Bake Association (IDDBA), Madison, Wis.
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Marina's Blog

Marina Mayer's Marketing Musings

Stonyfield Farm and Organic Valley launched an online organic food awareness campaign to benefit Wholesome Wave, says Marina Mayer, executive editor.
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Marina Mayer
December 8, 2011
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Stonyfield Farm and Organic Valley launched an online organic food awareness campaign to benefit Wholesome Wave, says Marina Mayer, executive editor.
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String cheese

String Cheese Sales Increase

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Marina Mayer
December 6, 2011
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For a child in the 1980s, string cheese was the ultimate must-have lunch snack. The simple act of peeling strings away from a cylindrical-shaped “stick” was both exciting and innovative and transformed the way consumers eat cheese.
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Marina Market Musings Feature

Marina Mayer's Marketing Musings

enLiven yogurt wishes consumers a "Yo Yo Yo" holiday season by delivering 2,000 packs of free yogurt and $1,000 Walmart gift cards, says executive editor, Marina Mayer.
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Marina Mayer
November 17, 2011
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enLiven yogurt wishes consumers a "Yo Yo Yo" holiday season by delivering 2,000 packs of free yogurt and $1,000 Walmart gift cards, says executive editor, Marina Mayer.
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Yogurt

The Cultured Craze

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Marina Mayer
November 11, 2011
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Several cultured product makers are stepping outside of their comfort zone to provide a crowd of innovative new offerings that come equipped with zesty flavors and intricate packaging concepts.
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Tillamook Cheese

Raw is the Draw

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Marina Mayer
November 11, 2011
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Whether it’s raw cheeses, unusually flavored options or a portion-control size, today’s cheese processors introduce a slew of crafty innovations.
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Events

March 19, 2020

What’s Next in Ice Cream?

ON DEMAND: Join us for a webinar that takes a look at emerging trends, growth drivers and opportunities in the ice cream segment.

March 16, 2021

Drive Growth in Ice Cream

How could ice cream processors keep the momentum going? Join Dairy Foods on March 16 for a webinar that takes a look at emerging trends, growth drivers and opportunities in the ice cream segment.

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Sustainability

Packaging sustainability is an important purchasing decision driver for many consumers. Looking forward to 2021, does your company have plans to increase the sustainability quotient of its packaging?
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Products

Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

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Coronavirus and the Dairy Industry

Dairy Foods Magazine

DF feb 21 cover

2021 February

Check out the February issue of Dairy Foods, including our processor profile: Tillamook County Creamery Association plays the long game to match its values, plus more!
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