Your new product has hit the shelves. The packaging is bold and innovative. The claims are convincing and based on solid science. The flavor has been-well, it has been masked. The customer buys it once, but will he or she purchase it a second time if the flavor is less than optimal?
The nation's epidemic of overweight, undernourished and sedentary youth is leading to interventions in schools nationwide to help develop healthy lifestyle behaviors.
This year marks my 15th consecutive IFT Annual Meeting + Food Expo®. In my perspective, the show has aged much better than I have, and has evolved into a venue for continuing education in all areas of food science.
Imagine hearing the following product critique, "Product X has a rich, deep, satisfying and long-lasting taste." What manufacturer would not want those words spoken about its product?
You may not be aware, but in early March, the American Journal of Clinical Nutrition published Healthy Beverage Guidelines. Written by an independent panel of nutrition experts, the guidelines are designed to help consumers enjoy all types of beverages by providing them with the information necessary to make informed choices.