Dairy marketing - Articles - Page 2

Fuel Up to Play 60 takes ‘fresh approach’ to new school year

GoNoodle partnership is also growing students’ exposure to dairy industry.

September 13, 2021

The dairy checkoff is positioning the farmer-founded Fuel Up to Play 60 program in a fresh way to help students and educators navigate the school year, said Dairy Management Inc. (DMI), which manages the dairy checkoff.

Chobani, WW Digital 360 coaches launch sweeps

Consumers may enter through Oct. 10 for a chance to win prizes to help with their wellness routines.

September 2, 2021

Icelandic Provisions debuts new branding, ad campaign

Both are inspired by the skyr brand’s Icelandic heritage.

July 27, 2021

Icelandic Provisions announced the debut of new Icelandic-inspired branding for its skyr, along with a new creative campaign.

The importance of trade promotion for dairy

Achieving the best value for trade spend is critical for a brand’s continued growth, gain in market share and profitability.

Rajeev Prabhakar

July 7, 2021

Leaders in the dairy industry are increasingly more aware of how competition has grown, with brands spending hundreds of millions of dollars for shopper loyalty.

Prairie Farms celebrating dairy farmers, June Dairy Month with dairy prize packages

Consumers may enter Prairie Farms’ Dairy Month Sweepstakes for a chance to win one of 10 weekly prize packages.

June 1, 2021

June is National Dairy Month — a perfect time to celebrate all the great things about dairy.

Dairy has so many positives to market

Kathie Canning

April 30, 2021

Those of you who are baby boomers or older Gen Xers surely remember the old Wonder bread slogan: "helps build bodies in 12 ways." Although it was retired sometime in the 1970s, the catchphrase was seemingly everywhere for years. It referred to the vitamins and minerals added to the bread to promote health.

Tillamook is official cheese and butter brand for Bravo's ‘Top Chef’ in Portland

The 15 new ‘cheftestants’ vying for the title of Top Chef will have the opportunity to cook with Tillamook products all season long.

April 2, 2021

Tillamook County Creamery Association (TCCA), a 112-year-old farmer-owned dairy co-operative based in Tillamook, Ore., said it is the official cheese and butter brand for this season of Bravo's "Top Chef" in Portland, produced by Magical Elves.

Cacique debuts ‘Your Auténtico Awaits’ marketing campaign

The campaign shows how the Cacique brand helps Mexican food enthusiasts create an authentic Mexican experience while adding their own unique spark to their favorite dishes.

March 10, 2021

Monrovia, Calif.-based Cacique LLC recently debuted “Your Auténtico Awaits,” a fully integrated marketing campaign.

Dairy checkoff expands consumer reach via Fuel Up to Play 60, Undeniably Dairy programs

‘Smoothie Blitz’ virtual field trip with Discovery Education highlights dairy’s contributions to health and the planet.

March 9, 2021

Working with National Football League (NFL) players and Discovery Education, the dairy checkoff is unveiling initiatives that provide fresh opportunities for consumers and youth to engage with dairy and learn about the industry’s sustainability story.

Fairlife Nutrition Plan aims to upgrade nutrition routines with sweepstakes

Prizes range from supplies of Fairlife Nutrition Plan products and personalized consultations with a nutritionist to a pantry makeover.

March 8, 2021

In celebration of National Nutrition Month, Fairlife Nutrition Plan, a brand of Chicago-based Fairlife LLC, announced the launch of its Nutrition Plan Sweepstakes.