Dairy marketing - Articles - Page 5

Processors should defend dairy

February 21, 2020

Last month, I received a rather interesting email from a PR firm representing the Silk nondairy brand. The email informed me that the Golden Globes would be joining the "dairy-free movement by serving a totally vegan, plant-based award ceremony dinner to Hollywood’s biggest stars."

Milk foot traffic for your brand

Maximize dairy food sales with striking refrigeration visual marketing.

Randy Skyba

January 30, 2020

Dairy brands continue to be an important driver of store visits and retail food sales.

Oikos features Greek god Ares in new marketing campaign

The national campaign debuts on Jan. 6 with a commercial starring Ares, who shakes things up with unconventional marketing tactics.

January 6, 2020

Oikos, a White Plains, N.Y.-based brand of Danone North America, said it is unveiling "Possibly the Best Yogurt in the World," a campaign that entertains audiences and celebrates the Greek yogurt's delicious taste and texture.

Prairie Farms’ 'Party On Give On' holiday campaign makes a return

Merrymakers may enter to win weekly dairy prize packages, support dairy farmers and charities.

December 3, 2019

The holiday season is all about entertaining, so Prairie Farms said it is inviting everyone to “Party On Give On!”

The case against using dairy names for plant-based products

Kathie Canning

October 28, 2019

Back in June, I wrote about the wave of consumer confusion resulting from the use of dairy-specific terminology such as "milk" and "yogurt" on the labels of dairy alternatives.

Avoid 3 common mistakes when launching a dairy food product

If your new product is failing to connect with customers, think twice before heading back to the drawing board.

Josh White

October 8, 2019

Browsing a dairy food display can be confusing for consumers. With so many brands touting similar benefits, from “non-GMO” and “high in protein” to “gluten-free” or “low in sugar,” it’s easy for buyers to get lost in a sea of sameness.

Borden Dairy Co. launches video campaign

The campaign, which features families enjoying Borden dairy products, will run through Nov. 17.

September 20, 2019

Borden Dairy Co. said it launched a new video campaign that features families enjoying its Borden dairy products.

Philadelphia cream cheese debuts 'Bagel That' device

The tool allows users to punch a hole in almost anything, instantly turning it into a ‘bagel’ to top with Philadelphia cream cheese.

September 18, 2019

Can a piece of toast be a bagel? Can a waffle be a bagel? With its new “Bagel That” tool, the Philadelphia brand of Chicago- and Philadelphia-based Kraft Heinz Co. said they can.