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    Home » dairy marketing

    Articles Tagged with ''dairy marketing''

    dairy foods news

    MilkPEP CEO Yin Woon Rani: Focus on the ‘C’ in CPG for dairy marketing

    Dairy marketers need to reach today’s consumers, particularly younger consumers, in fresh ways.
    February 25, 2021

    In a Feb. 24 fireside chat presented by the Washington, D.C.-based International Dairy Foods Association's (IDFA) Women in Dairy, MilkPEP CEO Yin Woon Rani said dairy brands need to focus on “what’s great” about milk and other dairy products and present those attributes in fresh ways to really get attention and broaden the products’ appeal among younger consumers.


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    dairy foods news

    AMPI, First District Association form common marketing agency

    The agency will optimize operational and supply chain efficiencies to benefit members and customers.
    February 24, 2021

    Associated Milk Producers Inc. (AMPI), New Ulm, Minn., and Litchfield, Minn.-based First District Association (FDA) announced the formation of a jointly owned common marketing agency (CMA) of the two dairy cooperatives.


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    kathie canning editors memo

    Are you ready to market to — and hire — Generation Z?

    kathie canning
    Kathie Canning
    February 23, 2021
    Almost two decades ago, marketing companies, news outlets and market research firms across the country issued a warning to American marketers and employers: The oldest millennials soon would be coming of age, and the rest of us had better prepare for it.
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    Prairie Farms 10 Days of Super Prizes

    Prairie Farms giving away dairy prizes in 10-day countdown to Super Bowl

    Each day, 55 winners will receive a Prairie Farms Dairy prize package.
    January 29, 2021

    Edwardsville, Ill.-based Prairie Farms Dairy Inc. said it is celebrating the 55th iteration of America’s biggest game by offering 10 Days of “Super Dairy Prizes” to dozens of lucky winners.


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    Shamrock Farms holiday eggnog campaign

    Shamrock Farms partners with Slane Irish Whiskey for holiday eggnog campaign

    Chef Christopher Collins developed a number of recipes featuring Shamrock Farms eggnog and Slane Irish Whiskey.
    December 11, 2020

    Phoenix-based Shamrock Farms said it teamed up with Christopher Collins, renowned chef and restaurateur, and family-owned, award-winning Slane Irish Whiskey (Slane Castle Irish Whiskey Ltd.) to offer consumers “the next cocktail craze of the season.”


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    Where Goodness Grows

    Land O'Lakes celebrates the joy of farming through new digital video series

    ‘Where Goodness Grows,’ hosted by national country radio DJ Amy Brown, features inspiring stories and delicious homemade recipes from Land O’Lakes farmer-owners.
    October 2, 2020

    While the country continues to face uncertainty, Land O’Lakes Inc.’s farmer-owners work tirelessly to ensure the food supply chain remains strong, whether at home, at school or at the restaurants that have faced challenges in 2020.


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    Undeniably Dairy logo

    DMI, Subway collaborate on hunger, youth programs

    DMI also is launching programs to showcase dairy’s essential role in helping families, youth navigate new normal.
    September 25, 2020

    Subway sandwich franchises nationwide will generate more money for GENYOUth’s Emergency School Meal Delivery Fund and build awareness about the checkoff’s support for youth wellness through Fuel Up to Play 60.


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    Clover Sonoma and 49ers partnership

    San Francisco 49ers name Clover Sonoma preferred milk partner

    The partnership will include packaging, promotions, a holiday eggnog sweepstakes, advertising, and in-stadium and digital media.
    September 16, 2020

    The San Francisco 49ers and Clover Sonoma, a third-generation family-owned and operated dairy based in Santa Clara, Calif., announced an exclusive partnership to bring together the two beloved Bay Area brands.


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    Chobani Complete

    Chobani launches ad campaign for Chobani Complete

    The campaign focuses on the product line’s nutritional aspects.
    September 1, 2020

    Chobani LLC, Norwich, N.Y., said it launched an ad campaign for its new Chobani Complete product line.


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    Darigold FIT Instagram contest

    Darigold launches Darigold FIT Instagram contest

    Instagram followers may enter for a chance to win cash prizes and more.
    August 17, 2020

    Darigold Inc., Seattle, announced the “Milk on a Mission” Instagram contest centered on its Darigold FIT milk.


    Read More
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