Monrovia, Calif.-based Cacique LLC recently debuted “Your Auténtico Awaits,” a fully integrated marketing campaign. Inspired by the experience-enriching flair that Cacique products add to the everyday, the campaign brings to life how the brand helps Mexican food enthusiasts create an authentic Mexican experience while adding their own unique spark to their favorite dishes, the company said.
The yearlong omnichannel campaign will run across television, digital and social channels, with TV spots airing regionally across cable and network stations, as well as national, video-first digital complements such as CTV and pre-roll. The campaign will also be supported via display and social ads and more, Cacique said. (View the new TV spot in English here and in Spanish here.)
Cacique and Gallegos United co-developed the consumer-tested new creative. The creative appeals to consumers’ sense of discovery, inviting “Zest-For-Lifers,” those who crave making the most of every experience, to figuratively travel to a destination filled with authentic Mexican flavors by embracing their creativity with Cacique products, according to the company.
“For years, we’ve built a platform around authenticity, quality and providing consumers rich food experiences,” said Tirso Iglesias, senior vice president of sales and marketing for Cacique LLC. “Your Auténtico Awaits is the natural evolution of our platform as we optimize the ways we reach consumers. We’re excited to launch this fresh, new campaign, which connects the soul of our brand — our commitment to authenticity and the transformative nature of our products — to the unique point of view every home cook brings to the table.”