MilkPEP Hakeem NicksWASHINGTON, Feb. 6, 2012 /PRNewswire/ -- Super Bowl Champion and New York Giant Hakeem Nicks isn't only a champion on the field; he's a champion at the breakfast table too. Nicks starts each day with lowfat milk at breakfast, and today is no different.

Nicks celebrates last night's win with a bowl of cereal and lowfat milk. Milk has the nutrients he needs to start the day off right, whether he's headed to the stadium or offseason training. The wide receiver joins the likes of Aaron Rodgers, Michael Strahan and John Elway as the star of his very own Milk Mustache ad in today's USA Today – the 16th time a player from the winning team has won his own ad.

The ad copy reads, "Nice finish. Victory tastes sweet, but training for next year starts at breakfast the next morning. So, fuel up to play 60. And remember, it's just not breakfast without milk."

Nicks also participates in Fuel Up to Play 60 -- a fun, interactive program that encourages kids to eat right and be active for at least 60 minutes every day.
To see the champ's new Super Bowl Milk Mustache ad and behind-the-scenes photos from his shoot, visit

About Fuel Up to Play 60
Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Dairy Council (NDC) and National Football League (NFL), in collaboration with United States Department of Agriculture (USDA). The program encourages youth to consume nutrient-rich foods (low-fat and fat-free dairy foods, fruits, vegetables and whole grains) and achieve 60 minutes of physical activity every day. Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. Customizable and non-prescriptive program components are grounded in research with youth, including tools and resources, in-school promotional materials, a website and student challenges. Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, American Dietetic Association, National Hispanic Medical Association, National Medical Association and School Nutrition Association. Visit to learn more. Media resources, including related video footage and photos are available at