Dairy brands spread the love in their FSIs this week
Sorrento (Lactalis American Group) and Land O’Lakes make heart-felt appeals in this week’s free-standing inserts.
Lactalis American Group’s Sorrento says its fresh cheeses mean “It’s the difference between lasagna and love at first bite.” Its FSI promotes ricotta and mozzarella cheeses. Shoppers are directed online (discoversorrento.com) for recipes.
“Warm Cookies. Warm Hearts.” is the headline over Land O’Lakes’ FSI. A recipe for its Five Star Chocolate Chip cookies is available on the company’s website (landolakes.com) Facebook and Twitter logos are included in the FSI.
Read the entire free-standing insert report, and view a slide show of the FSIs, on the Dairy Foods blog.