Sargento teams with country music star
Country artist Hannah Harper and Sargento announced a year-long partnership making Sargento the exclusive cheese sponsor of her national String Cheese Tour.
Harper first broke the news to her millions of followers across her social channels. The partnership grew from a shared belief that some of life's best moments happen when families come together around food. Throughout the tour, fans can look forward to special Sargento experiences, including ticket giveaways, exclusive content and merch, and other surprises along the way.
Inspired by Harper's viral original song, "String Cheese," which celebrates the beautifully messy and meaningful moments of everyday parenting, Sargento reached out and gifted Harper a variety of Sargento String Cheese favorites. What began as an authentic connection between a longtime fan of the brand and a family-owned company has grown into a year-long partnership.
"I've always loved that Sargento is a family-owned company that believes in making high-quality, natural cheese. It's what I feed my own family at home and exactly what I want to fuel our crew on the road," said Hannah Harper. "Having one of the first brands that believed in me join this tour makes this partnership incredibly special."
As part of the partnership, Sargento transformed Harper's tour bus into a rolling celebration complete with custom graphics and a fully stocked fridge featuring Sargento String Cheese snacks, Balanced Breaks snack kits, Sargento Mighty Bites lunch snack kits and other Sargento real, natural cheeses. Fans can spot the tour bus at Harper's next tour stop at the Backbone Bluegrass Festival in Strawberry Point, IA on July 24.
Throughout the tour, fans will have multiple opportunities to attend select shows through surprise ticket giveaways across Sargento's and Harper's social channels. The partnership will celebrate its most engaged community members, with standout commenters and passionate fans earning "Fan of the Week" recognition and tickets to upcoming shows.
"From the moment we first heard Hannah's music, we knew she embodied the values that have defined Sargento for generations—family, quality and bringing people together," said Erin Price, general manager at Sargento. "This partnership is about much more than string cheese on a tour bus. It's about celebrating family, supporting an artist we've believed in from the beginning and creating memorable moments for fans across the country."
The partnership will continue beyond the concert season, with additional collaborations, limited-edition merchandise and fan experiences planned through the 2026 holiday season and into 2027.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
