Sargento Foods Inc. has partnered with NASCAR driver Josh Bilicki. Sargento will sponsor Bilicki during the NASCAR Xfinity Series races at Watkins Glen Raceway in Watkins Glen, N.Y., on Aug. 20.

During a NASCAR race on July 2 at Road America in Elkhart Lake, Wis., an incident occurred that resulted in Bilicki's car carrying Sargento branding through the race. This unexpected collision, without injury, prompted this partnership, bringing the Wisconsin-based company and racecar driver together. Bilicki and Sargento will be joining forces and surely making their home state of Wisconsin proud at the upcoming race.  

"I am excited for this opportunity to partner with Sargento at Watkins Glen Raceway this August," said Bilicki. "As a native Wisconsinite, I have enjoyed Sargento products for many years. I am a true believer that everything happens for a reason, including my recent run in with the Sargento sign. I am thankful to be welcomed into the Sargento family and to represent a Wisconsin-based company in my upcoming race."

Sargento will be Bilicki's primary sponsor at the NASCAR Xfinity Series races in Watkins Glen, where Sargento branding will be prominently featured on Bilicki's Chevrolet Camaro racecar.

"Sargento has been a long-time partner of Road America and we are proud to have this iconic landmark in our own backyard," said Louie Gentine, CEO of Sargento. "When we saw our sign on the front of Josh's car, we had the same reaction as many others. We like to have fun so, we're excited to partner with the Wisconsin native for this upcoming race."