The brand’s 2019 campaign will extend the geographic focus across the Northeast.

The mozzarella was sourced from Crave Brothers Farmstead Cheese.

Dairy Farmers of Wisconsin topped the previous Guinness World Records record-holder by more than 1,000 pounds.

Imagine cheese carefully handcrafted by someone trained in a top artisanal cheesemaking course in Wisconsin. The individual is so passionate about cheeses that each vat of curd is stirred by hand, and the product is closely monitored throughout the entire cheesemaking process.

The look represents an approach that aligns with all product segments.

The Wisconsin Grilled Cheese Recipe Showdown will award $40,000 for the nation's best Wisconsin grilled cheese sandwiches.

The 70-plus-foot-long cheese board features a variety of Wisconsin cheeses.

The campaign features the ‘Life’s Best Served with Jarlsberg’ communication brand platform.

Home cooks may enter for a chance to win prizes.