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    Home » Keywords: » sports marketing of dairy foods and beverages

    Items Tagged with 'sports marketing of dairy foods and beverages'

    ARTICLES

    Chobani to chronicle U.S. soccer players

    Chobani to chronicle journeys of U.S. World Cup players

    May 28, 2026

    Weston McKennie, Christian Pulisic, and Antonee Robinson will be in the spotlight.


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    Shamrock Farms sponsorship of GSU

    Shamrock Farms now “Official Milk of the Lopes!” with Grand Canyon University Partnership

    April 15, 2026

    Shamrock Farms announced it is the “Official Milk” and “Official Chocolate Milk” of the Lopes as part of a new 3-year partnership with Grand Canyon University Athletics designed to support both student athletes and the community.  


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    Woman in athleisure outfit pouring liquid yogurt into a container, while standing by the kitchen island.  The background is a blurred kitchen.
    Outlook Report: Cultured Dairy

    The protein power of cottage cheese, yogurt fuels Olympic and FIFA World Cup athletes

    Refrigerated yogurt, RTD yogurt generate double-digit growth.
    barbara
    Barbara Harfmann
    February 12, 2026

    With the 2026 Winter Olympics taking place this month and the upcoming FIFA World Cup, cultured dairy is playing an important part in athletes' training and recovery. Protein-packed products are in high demand.


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    Klay Thompson of the NBA’s Golden State Warriors is the new face of the Built With Chocolate Milk
    Slam dunk

    NBA’s Klay Thompson is MilkPEP’s chocolate milk warrior

    Thompson has an 'authentic' relationship with chocolate milk, having drunk it since childhood.
    February 13, 2017

    Klay Thompson of the NBA’s Golden State Warriors is the new face of the Built With Chocolate Milk campaign by the Milk Processor Education Program, the checkoff program better known as MilkPEP.


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    Jock-o-late milk

    For milk processors ‘Be like Mike’ is now ‘Be like Tony, Kevin, Kemba or Ryan’

    Core Power, a post-workout recovery beverage, tackles Tony Romo. MilkPEP tips off a new campaign with Kevin Love.
    March 20, 2015

    MilkPEP and Core Power turned to the basketball court, the gridiron and the hockey rink to find celebrity endorsers.


    Read More
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