Bel US launched its first GOGO Protein Snack line and the limited release of GOGO PB&J Stack'd Bites under the GoGo squeeZ brand. 

The portfolio expansion comes just a week after Bel US' launch of GoGo squeeZ SlymeZ and the acquisition of Ingenuity Foods' Brainiac brands.

"We're re-imagining the snack aisle, proving that better snacking doesn't require a compromise on taste or texture," said Carolina Cespedes Virguez, General Manager of GoGo squeeZ at Bel US. "By providing on-the-go and beyond-the-fridge convenience and simple ingredients that many traditional protein snacks do not provide, with real fruit and no added sugar, this is a snack that keeps pace with the next generation's lifestyle – with all the real nutrients and none of the trade-offs."

Peter McGuinness, CEO of Bel North America, adds: "I'm excited by the rapid progress of our innovation, providing better snacking and meeting people where they are at. Between GOGO Dairy Protein, GOGO Fruit Smoothie Protein, GOGO PB&J Stack'd Bites, GoGo squeeZ SlymeZ, Babybel Pro, and Brainiac®'s acquisition, we're building a purpose-driven snacking portfolio and creating categories that didn't exist before. Every move we've made is intentional, and we think consumers are going to love where we're taking them."

With protein ranking as the No. 1 desired functional benefit for Gen Z, GOGO's innovations make it easy for Gen Z (and anyone with an active lifestyle) to hit their protein goals, whether that's pre-game, post-practice or for a satisfying midday snack.

GOGO Dairy Protein: Thick, creamy, and packed with 10g of protein from real milk and fruit. It is made with real fruit and available in Mixed Berry and Strawberry flavors—designed for active lifestyles.

GOGO Fruit Smoothie Protein: 8g of plant protein, made with real fruit, and no added sugar, in Tropical Smoothie and Apple Cinnamon —dairy free, designed for active lifestyles.

GOGO PB&J Stack'd Bites: Limited release at Walmart— Creamy peanut butter wrapped in real fruit jelly, 5g of peanut protein and no artificial flavors or colors. Perfectly portable, in Mixed Berry and Peach Mango. Created in partnership with Foodberry.

GoGo squeeZ SlymeZ: In addition to GOGO's new protein snacks, the new GoGo squeeZ SlymeZ delivers a unique, delicious and better-for-you snack for kids, answering parents' search for options made with real-fruit, no-added-sugars, their kids will actually eat. Its smooth, gel texture is inspired by sweet-and-sour slime trends and comes in bold flavors like Blue Raspberry, Strawberry Lemonade, Cherry, and Green Apple—perfect for busy families on the go.

GOGO Dairy Protein, GOGO Fruit Smoothie Protein (Dairy Free), and GoGo squeeZ SlymeZ will be available starting at major retailers nationwide and online starting this month. GOGO PB&J Stack'd Bites can be found at exclusive Walmart stores in the fruit snacks aisle.