In honor of Blue Bunny's national “Freeze The Moment” campaign and a new look to its mascot, the frozen treat brand is releasing its very own limited-edition board game.

The “Freeze The Moment” campaign is rooted in a simple but powerful truth: meaningful family connection doesn’t require more time; it requires more presence. That idea inspired Blue Bunny to turn up the fun for family game night. Blue Bunny understands that, sometimes, we all need a nudge to slow down and be present with the people who matter most. Freeze The Moment encourages families to pause and connect, transforming everyday interruptions into meaningful opportunities for connection and elevating simple moments into something more special. Because the sweetest moments are rarely planned— they happen out of the blue, in the in-between moments of life, according to Blue Bunny.

Blu’s Sundae Surprise, for ages 6 and up, offers a sundae-building, laugh-out-loud game experience. It's designed to invite families to press pause, get back to basics, and foster connection. Here’s how to play:

• Each player begins with an empty bowl and “hops” a game piece around the board through playful prompts and engaging challenges. Players can spot Blu, the mascot, at game start!
• Add sundae toppings, share stories, and connect with the whole family. Every move adds a new layer to a totally unique Blue Bunny sundae experience, making every spontaneous game night a little different while still being delicious.
• Plus, the game surface itself unfolds into a vinyl tablecloth for easy sundae clean-up.

The product has an MSRP of $19.35 and is available on May 1. “Family game night holds a lot of memories for so many of us and is something I really enjoy with my own family,” said Andrew Mondzelewski, senior director, brand marketing at Blue Bunny. “This campaign is all about helping families create memories with their loved ones over the simple delight of dessert that turns an ordinary night into something memorable.”